33 DEN­NIS MY­ERS & FAM­ILY

Essex Life - - Rich­est 50 -

Fi­nance, £82m

Den­nis My­ers does not seem to want to re­tire. He now runs a small credit and fi­nance com­pany called As­sured Ad­vances. The Rom­ford-based com­pany may be small beer but My­ers is the man to make As­sured Ad­vances grow. In 2004, he sold his much larger com­pany, Swift Ad­vances, a mort­gage and con­sumer credit lender, to Alchemy Part­ners, the ven­ture cap­i­tal op­er­a­tion, for al­most £100m. My­ers, Swift’s MD at the time. had started the busi­ness in 1984 us­ing the ex­pe­ri­ence he had built up from a fi­nance bro­ker­age op­er­a­tion. With his fam­ily trusts, he owned all the shares. We value the My­ers fam­ily at £82m al­low­ing for tax and past salaries/prop­er­ties.

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