Making the most of rural living
Village life has never been more popular with homebuyers. The world might seem focused on urbanisation, but over the past five years, Strutt & Parker’s Housing Futures research has observed a growing trend in buyers’ desire to move back to amenity-rich, rural locations.
Existing research would suggest cities have the upper hand over villages – by the mid-century there will be approximately 65 million people living in Britain’s cities, compared to just 8 million in rural areas. However, as the urban trend has gathered pace in the UK, a number of negative traits have begun to appear, such as a rise in inadequate housing provision, urban sprawl and increased pollution. Many of the respondents to the Housing Futures survey said they were choosing the countryside in search of the ‘Good Life’ – incorporating neighbourhood safety, green spaces and a strong community feel.
The influence that technology is having on shopping, communications and working habits is helping to transform the desirability of rural villages too, as well as the type of people who want to live in them. It seems that the same factors that once drove urbanisation – improving economic and social conditions – are now inspiring the village revival.