Facebook reviews ads targeting hateful views
FACEBOOK is to review its advertising targeting system after it was revealed ads could be directed at those who expressed hateful opinions on the site. An investigation by Propublica found that advertisers on the social network could target adverts at people who had identified themselves as “hating”
Jews on their profiles. Facebook said the offensive categories, which also included other anti-semitic references, had been automatically created based on user profiles, and were removed immediately once discovered.
The social media giant said it would continue working to improve its processes and was restricting parts of its ad targeting fields while a review took place.