Coun­cil urges busi­nesses to get in­volved in elite cy­cling event next month

Evening Express (City Final) - - News -

BUSI­NESSES are be­ing in­vited to sad­dle up and help to turn the city into a cy­cling hub when an elite event re­turns next month. Com­pa­nies can par­tic­i­pate in a win­dow dress­ing com­pe­ti­tion and of­fer pro­mo­tions on the day of the OVO En­ergy Tour Se­ries on May 17.

Aberdeen City Coun­cil co-leader Jenny Laing, pic­tured, said: “The OVO En­ergy Tour Se­ries re­turn­ing to Aberdeen is a huge coup for the city, and pro­vides a great op­por­tu­nity for lo­cal busi­nesses to tap into the en­ergy of the day.

“We are mak­ing a con­certed ef­fort to col­lab­o­rate with lo­cal busi­nesses as we work to raise the city’s pro­file through our Events 365 Pro­gramme and am­bi­tious City Cen­tre Mas­ter­plan pro­jects.” The win­dow dress­ing com­pe­ti­tion in­vites busi­nesses to dec­o­rate their store­fronts in a cy­cling or Tour Se­ries theme to win prizes in­clud­ing a signed OVO En­ergy Tour Se­ries rider jersey.

Com­pa­nies are also be­ing en­cour­aged to pro­vide of­fers and pro­mo­tions to en­cour­age riders and spec­ta­tors to sup­port lo­cal busi­nesses and stay longer in the city on the day.

Bri­tain’s top pro­fes­sional cy­clists will, once again, take to the streets of Aberdeen for the sec­ond year in a row with the high­lights shown on ITV4 on Fri­day, May 18.

For fur­ther in­for­ma­tion, con­tact vis­itabdn.com

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