Club team­ing up with lo­cal busi­ness

Evening Express (City Final) - - Joe harper - BY SEAN WAL­LACE CHIEF FOOT­BALL WRITER

ABERDEEN have launched a new By Of­fi­cial Ap­point­ment (BOA) ini­tia­tive for the lo­cal busi­ness com­mu­nity.

The scheme will for­mally bring to­gether a num­ber of firms and Dons fans un­der a com­mon ban­ner with a view to gen­er­at­ing more busi­ness.

Un­der the BOA pro­gramme, the in­ten­tion is that sup­port­ers will re­ceive the best pos­si­ble prod­ucts, of­fers and ser­vices.

Lo­cal busi­nesses have a range of cat­e­gories to choose from, each of which of­fers a va­ri­ety of ben­e­fits such as brand­ing, net­work­ing, use of the club logo, pref­er­en­tial ad­ver­tis­ing rates and com­pli­men­tary match­day tick­ets.

Part­ners pay an an­nual sub­scrip­tion fee to se­cure a club li­cence en­ti­tling them to By Of­fi­cial Ap­point­ment part­ner­ship sta­tus.

Any busi­ness that doesn’t specif­i­cally have a con­sumer of­fer­ing can join as BOA af­fil­i­ates and also en­joy ben­e­fits.

The launch of the BOA pro­gramme fol­lows the suc­cess­ful ABERDNA ini­tia­tive which was launched ear­lier this year, at­tract­ing nearly 6,500 mem­bers.

Fans’ fund­ing scheme ABERDNA has al­ready raised in ex­cess of £600,000 to strengthen man­ager Derek Mcinnes’ squad.

Aberdeen FC com­mer­cial di­rec­tor Rob Wicks said: “Aberdeen is filled with out­stand­ing busi­nesses that are very good at what they do.

“Many of them stand to ben­e­fit from a closer re­la­tion­ship with Aberdeen FC.

“Through the BOA pro­gramme, par­tic­i­pat­ing busi­nesses will be able to cre­ate in­cen­tives and spe­cial of­fers which the club will mar­ket to its ex­ten­sive fan­base us­ing our range of mar­ket­ing and me­dia chan­nels.

“By Of­fi­cial Ap­point­ment is an­other way for us to pull a lot of lo­cal busi­nesses un­der a com­mon ban­ner.

“For us to be able to use the power of the foot­ball club for good in terms of the lo­cal busi­ness com­mu­nity.

“With more than 230 avail­able cat­e­gories, par­tic­i­pa­tion in the BOA pro­gramme will en­able lo­cal busi­nesses to in­crease aware­ness, pres­tige and sta­tus while grow­ing mar­ket share cou­pled with cre­at­ing loy­alty and affin­ity among our sup­port­ers.

“With more than 100,000 stake­hold­ers, that is quite an in­cen­tive.”

In­ter­est among the busi­ness com­mu­nity has been sig­nif­i­cant.

Among the com­pa­nies to have al­ready signed up are Cen­tral Coaches, Mal­mai­son, Gary Walker Wealth Man­age­ment, Pro Player Plan, Aberdeen Fram­ing, Jamieson & Carry, Fresh Mex, GD Pest Con­trol, The Ash­vale, Flex­i­s­tore, De­cid­edly Dogs, The Foundry, Four Mile, Mag­gies Grill, Siberia, Sky­line, Signed Mem­o­ra­bilia by Tony Scott, Aberdeen Whisky Shop, Mcwil­liams Butcher, the Bel­mont Film­house, Mack­ies of Scot­land, Fits the Scoop, H&R and Ele­gant Beauty.

Wicks said: “More than 20 busi­nesses have al­ready signed be­fore the of­fi­cial launch which is in­dica­tive of how strong the sup­port for this is.”

The BOA Pro­gramme is yet an­other ini­tia­tive that can boost the cof­fers at Pit­to­drie.

Wicks said: “Gen­er­at­ing in­come for the club is at the fore­front of my mind.

“This comes with the added ben­e­fit that we are go­ing to be work­ing with the best busi­nesses in town and mak­ing sure we can pro­vide our fans with of­fers and op­por­tu­ni­ties through these busi­nesses.”

The launch of the Dons’ By Of­fi­cial Ap­point­ment scheme

ABERDNA helped raise funds for Derek Mcinnes’ squad

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