Ad­vice for City of Cul­ture bid

Evening Telegraph (First Edition) - - Uk World Today -

PERTH needs to own up to its own short­com­ings and fail­ings if it i s se­ri­ous about win­ning the 2021 City of Cul­ture crown.

De­signer Wayne Hem­ing­way, co-founder of the Red or Dead brand, was ap­pointed tech­ni­cal ad­viser to the city’s devel­op­ment board last year and is help­ing co­or­di­nate the Perth2021 cam­paign.

The lo­cal author­ity, he said, must high­light neg­a­tive as­pects of the re­gion as well as trum­pet­ing its achieve­ments and at­trac­tions. As work gets un­der way on a 30-page ap­pli­ca­tion, which has to be sub­mit­ted to City of Cul­ture judges by May, he said: “It’s not about air­ing your dirty l aun­dry. Its about ad­dress­ing prob­lems and be­ing able to show how cul­ture can deal with them.

“You can talk about the beau­ti­ful ar­eas around Perth, the hills and moun­tains and the River Tay, but that won’t win it alone.

“Those things will mas­sively help but it won’t get a jury over the line and it’s im­por­tant to find some neg­a­tive things as well.”

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