Diet of junk food ads

Evening Telegraph (First Edition) - - Uk World Today -

ABOUT half of tele­vi­sion food and drink ad­verts seen by chil­dren are for prod­ucts high in fat, salt or sugar (HFSS) or for fast food restau­rants.

The ad­ver­tis­ing of junk food prod­ucts has been banned dur­ing chil­dren’s pro­grammes since 2007, but the In­sti­tute for Fis­cal Stud­ies found 70% of TV cam­paigns for HFSS prod­ucts or restau­rants are screened prior to the 9pm wa­ter­shed. Ev­i­dence sug­gests chil­dren spend 64% of their view­ing time watch­ing TV out­side chil­dren’s pro­gram­ming.

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