Highland Spring ready to pilot 100% recycled bottles
WATER brand Highland Spring is to trial the use of 100 per cent recycled plastic bottles to help cut ocean pollution.
The move, which the brand believes is a first for the UK bottled water market, will begin with the June launch of a 500ml “eco bottle” in selected Tesco stores in Scotland, followed by Sainsbury’s stores in England. The bottle will be clearly labelled to differentiate it from other plastic bottles and consumers will be invited to give feedback online.
The company’s chief executive Les Montgomery said: “Plastic is a valuable resource that shouldn’t be treated as waste and we encourage everyone to get involved.”