Ad­ver­tise­ments of Yesterday

Evergreen - - Cinemagic -

Wrigley’s Spearmint Gum be­gan life in 1893 but was with­drawn dur­ing the Sec­ond World War, fol­low­ing which the firm launched a mas­sive advertising cam­paign with many dif­fer­ent coloured posters like these from the mid- Fifties. Chew­ing gum was frowned upon by many, how­ever, par­tic­u­larly in schools. Grey- beige in colour it had two un­for­tu­nate draw­backs: be­ing dropped on the floor where it hard­ened and stuck fast, or get­ting stuck in chil­dren’s hair!

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