NOW & THEN

SEAT Dig­i­tal Mu­seum

Evo - - RADAR -

Few are aware that SEAT has an im­pres­sive col­lec­tion of clas­sic ve­hi­cles in its pos­ses­sion, but while was lucky enough to be granted a look around – see page 22 for our high­lights – the col­lec­tion is not yet ac­ces­si­ble by the pub­lic.

In the metal, that is. # Seat­dig­i­tal­mu­seum is an ini­tia­tive that al­lows any­one around the world to ex­plore the com­pany’s his­tory in de­tail. It’s still in its in­fancy, and SEAT is un­der­go­ing the drawn- out process of dig­i­tally scan­ning ev­ery car in its 300- strong col­lec­tion for the on­line mu­seum.

Cars in the Dig­i­tal Mu­seum - it­self a work of vir­tual art, the re­sult of a com­pe­ti­tion in­volv­ing de­sign stu­dents from around the world – are vis­ually iden­ti­cal to the mod­els in SEAT’S own col­lec­tion. Users can view the cars from any an­gle, read in­for­ma­tion on each car’s his­tory and, where ap­pli­ca­ble, view pho­to­graphs and videos from SEAT’S ar­chives, which them­selves have been painstak­ingly con­verted into a dig­i­tal for­mat.

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