NOW & THEN
SEAT Digital Museum
Few are aware that SEAT has an impressive collection of classic vehicles in its possession, but while was lucky enough to be granted a look around – see page 22 for our highlights – the collection is not yet accessible by the public.
In the metal, that is. # Seatdigitalmuseum is an initiative that allows anyone around the world to explore the company’s history in detail. It’s still in its infancy, and SEAT is undergoing the drawn- out process of digitally scanning every car in its 300- strong collection for the online museum.
Cars in the Digital Museum - itself a work of virtual art, the result of a competition involving design students from around the world – are visually identical to the models in SEAT’S own collection. Users can view the cars from any angle, read information on each car’s history and, where applicable, view photographs and videos from SEAT’S archives, which themselves have been painstakingly converted into a digital format.