Part of the redevelopment in the courtyard at Holkham has seen the conversion of an old stable building into a spacious modern retail space. This is a very attractive gift shop but it has some other qualities which make it outstanding. Borrowing furnishings and artefacts from the house has given the shop a vintage vibe which is very on-trend and there is a strong local ethos. Bespoke items and locallysourced products reflect the best of the area and help promote Norfolk businesses. Local artists exhibit at competitive commission rates, branded items are made in the UK and closely linked to the story of the estate. Clothing using exclusive Holkham Estate tweed, has proved very popular as has estate-produced honey and rapeseed oil. The whole enterprise has been well integrated with the visitor experience and very popular with visitors.