YOUR OPINIONS ON ALL THINGS F1
I enjoyed the fantastic atmosphere at the British GP at Silverstone this year, but Formula 1 received another stark reminder of where success really lies at the superb Mexican Grand Prix. Yes, of course we mourned the loss of the original Peraltada, but I think every fan rejoiced at the new stadium section – overt recognition that F1 relies on the admiration and adulation of its fans to be the worldwide phenomenon that it is.
For all the tinkering with the technical, sporting and commercial rules, it seems clear that the biggest need is to play to the core strength of fan enthusiasm and replicate what Mexico has done across the world. The simplest step would be to enable venues to charge lower ticket prices by reducing race fees, thus paving the way to grow new generations of fans and affection for the sport. The short-term cost would be more than repaid by long-term loyalty, and the opportunity to promote brands to a significantly larger fan base.
The new stadium section in Mexico recognised the importance of F1’s fans
Daniel Stafford wins a pair of three-day general admission tickets to the 2016 Formula 1
British Grand Prix. For more details, visit www.silverstone.co.uk/events. Hotline number: 0844 3728 300