F1 Racing (UK) - - CONTENTS - Daniel Stafford Ox­ford, UK

I en­joyed the fan­tas­tic at­mos­phere at the Bri­tish GP at Sil­ver­stone this year, but For­mula 1 re­ceived another stark re­minder of where suc­cess re­ally lies at the su­perb Mex­i­can Grand Prix. Yes, of course we mourned the loss of the orig­i­nal Per­al­tada, but I think ev­ery fan re­joiced at the new sta­dium sec­tion – overt recog­ni­tion that F1 re­lies on the ad­mi­ra­tion and adu­la­tion of its fans to be the world­wide phe­nom­e­non that it is.

For all the tin­ker­ing with the tech­ni­cal, sport­ing and com­mer­cial rules, it seems clear that the big­gest need is to play to the core strength of fan en­thu­si­asm and repli­cate what Mex­ico has done across the world. The sim­plest step would be to en­able venues to charge lower ticket prices by re­duc­ing race fees, thus paving the way to grow new gen­er­a­tions of fans and af­fec­tion for the sport. The short-term cost would be more than re­paid by long-term loy­alty, and the op­por­tu­nity to pro­mote brands to a sig­nif­i­cantly larger fan base.


The new sta­dium sec­tion in Mex­ico recog­nised the im­por­tance of F1’s fans


Daniel Stafford wins a pair of three-day gen­eral ad­mis­sion tick­ets to the 2016 For­mula 1

Bri­tish Grand Prix. For more de­tails, visit www.sil­ver­ Hot­line num­ber: 0844 3728 300

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