Why Alfa Romeo should come back to For­mula 1

F1 Racing (UK) - - OPINION -

As Alfa be­gin a new-model salvo, Fer­rari pres­i­dent Ser­gio Mar­chionne in­sists they ‘must con­sider’ a re­turn to the sport

Alfa Romeo dom­i­nated the first two years of the F1 world cham­pi­onship be­fore suc­cumb­ing to fi­nan­cial chaos, and their evoca­tive badge has not adorned an F1 car since 1985. Now, though, Ser­gio Mar­chionne – boss of par­ent com­pany Fiat Chrysler Au­to­mo­biles and pres­i­dent of Fer­rari – has stated the case for a come­back.

“To re-es­tab­lish it­self as a sport brand,” Mar­chionne said in an in­ter­view with Gazzetta dello Sport, “Alfa Romeo can and must con­sider the pos­si­bil­ity of a re­turn to race in For­mula 1.”

It would be easy to dis­miss Mar­chionne’s rhetoric as mere cant, or to pick apart the nu­ances of words in trans­la­tion, and, in­deed,

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.