Why Alfa Romeo should come back to Formula 1
As Alfa begin a new-model salvo, Ferrari president Sergio Marchionne insists they ‘must consider’ a return to the sport
Alfa Romeo dominated the first two years of the F1 world championship before succumbing to financial chaos, and their evocative badge has not adorned an F1 car since 1985. Now, though, Sergio Marchionne – boss of parent company Fiat Chrysler Automobiles and president of Ferrari – has stated the case for a comeback.
“To re-establish itself as a sport brand,” Marchionne said in an interview with Gazzetta dello Sport, “Alfa Romeo can and must consider the possibility of a return to race in Formula 1.”
It would be easy to dismiss Marchionne’s rhetoric as mere cant, or to pick apart the nuances of words in translation, and, indeed,