Sales surge at Easter

Fish Farmer - - Aqua Nor preview -

THE Easter re­tail pe­riod this year ex­pe­ri­enced the high­est UK sales of fresh fish in three years, ac­cord­ing to new mar­ket data from Seafish.

A to­tal of 6,051 tonnes of seafood was sold dur­ing the Easter fort­night from April 8-22, up by al­most 188 tonnes, or 3.2 per cent over the past two years.

The mar­ket was boosted by good value op­tions such as warm wa­ter prawns, basa, had­dock, cod, crab­stick, plaice, trout and white­bait, which have all proved pop­u­lar over Easter, in­creas­ing their vol­ume sales from both the pre­vi­ous fort­night and the Easter pe­riod last year, which was ear­lier, run­ning from March 19 to April 2.

Repli­cat­ing con­sump­tion trends at Christ­mas, fresh fish topped the seg­ments in terms of in­creas­ing vol­ume sales (0.3 per cent) and sales value (7.6 per cent) on Easter 2016 sales, with to­tal sales at more than £85 mil­lion.

In com­par­i­son to the fort­night be­fore Easter, vol­ume sales in­creased by 1.4 per cent, while sales value rose by 4.1 per cent.

The frozen sec­tor saw vol­ume sales grow by 0.2 per cent and value rise by 5.8 per cent to £28.5 mil­lion, com­pared to Easter last year.

When com­pared with the two weeks be­fore Easter, an in­crease was seen across all mea­sures – sales value in­creased 4.2 per cent and vol­ume by 0.6 per cent.

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