The word ‘staycation’ became more prominent during the 2008 recession. With less disposable income, an uncertain economic future and a weakening pound, more Brits holidayed at home. Visit England’s records show that in the first quarter of 2017, 11.4 million stayed in England, compared to 6 million in 1998. It also notes an 11 per cent increase in domestic holidays since 2006. Long weekends have similarly become more popular. Four million more people a year opt for three- to four-day breaks rather than a full week as they did ten years ago. Visit Britain’s strategy and communications director Patricia Yates says: ‘The quality of home destinations, the ease, convenience and investment into resorts are all contributing to people opting to choose domestic trips.’ And with increasing countrywide activities like food festivals, cultural celebrations, music and sporting events, we have more options. The most popular domestic travel is now to cities: 41 per cent of trips are to the likes of Manchester, London and Edinburgh. Towns are also reaping the rewards of investment and gentrification: Margate benefited from £4 million towards redevelopment in 2011 and opened Turner Contemporary in the same year. Subsequently, it’s totted up nearly four million visitors and its visitor economy grew by 19 per cent in 2015.