IN THE AIR

Food and Travel (UK) - - 200 th Issue -

When easyJet launched in 1995, it had two routes; now it has 886. Bud­get air­lines changed the face of short-haul travel for­ever, bring­ing costs down and giv­ing fast ac­cess to Europe and north Africa. The in­ter­net has played its part too. Price-com­par­i­son web­sites forced fares down, but now in­di­vid­ual prices fluc­tu­ate based on how many peo­ple are look­ing at a par­tic­u­lar flight us­ing com­plex al­go­rithms. In 1997 all tickets in­cluded hold lug­gage and food, but this changed in

2007 when Spirit Air­lines in­tro­duced a fee for check­ing in bags. While this re­duced the base price, we now need to be more wary of ex­tra costs. More re­cently, Nor­we­gian has looked to rev­o­lu­tionise and bring down the cost of long-haul travel where Fred­die Laker failed in 1982. It of­fers flights to the US from Ire­land from £69 with a fleet of fuel-ef­fi­cient, sin­gle-aisle planes; a first for transat­lantic travel.

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