FourFourTwo - - UP FRONT -

Spon­sor­ship deals in Sun­day League have long been the turf of the lo­cal builder and restau­ra­teur, so when ad­verts for a sex club ap­peared on shirts in the East Mid­lands, eye­brows (among cer­tain other ap­pendages) were in­evitably raised.

‘Club Par­adise For Swingers’ – al­lur­ing name – first struck up a shirt ad­ver­tis­ing deal with Long Ea­ton out­fit Chilwell FC.

“The club’s owner is a mate of mine,” ex­plains Ady Bott, for­mer Chilwell club sec­re­tary. “It’s a nice place to go to re­lax.”

Not ev­ery­one was tit­il­lated by the new part­ner­ship, though. Ex-player-man­ager James Hunter – far too mor­ti­fied by the mem­o­ries to speak on the phone – told FFT on Twit­ter that the play­ers had been “forced to wear the kit and hu­mil­i­ated ev­ery week­end, and even of­fered ‘free­bies’ to re­ward wins.”

Chilwell FC have since folded (out of em­bar­rass­ment, we think), so the swinger shirts are now be­ing worn by Bott’s new club, In­fam Celtic.

Sexy foot­ball, eh?

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