Mad­ness in Spain’s sec­ond tier

Span­ish club Reus have gone One Step Be­yond in their bid to boost crowds – with a lit­tle help from Bowie and Spring­steen

FourFourTwo - - CONTENTS -

You know what would really tempt us to go to a foot­ball match? See­ing a goal­keeper im­per­son­at­ing the Nir­vana baby in a swim­ming pool. Four­fourtwo might have found our new favourite team, then, af­ter Span­ish Segunda Di­vi­sion club CF Reus came up with an in­ter­est­ing way to boost crowds at their Es­tadi Mu­nic­i­pal.

The sta­dium only has a ca­pac­ity of 4,700 but even that is prov­ing hard to fill, with at­ten­dances gen­er­ally low out­side of the coun­try’s top flight. Hav­ing one of the big­gest clubs in the world on their doorstep doesn’t help, ei­ther – Reus lies only 100 kilo­me­tres away from Barcelona.

Thank­fully, com­mu­ni­ca­tions of­fi­cer Xavier Guix had the per­fect idea: get the en­tire squad to pose for a se­ries of pre-match posters, de­pict­ing them as stars of iconic album covers. As well as recre­at­ing the art­work of Nir­vana’s Nev­er­mind album for a cru­cial home game against CD Mi­ran­des, Reus play­ers posed as David Bowie and Queen to pro­mote fixtures against Rayo Val­le­cano and Tener­ife. They donned horns for AC/DC’S High­way To Hell and grabbed a gui­tar for Bruce Spring­steen’s Born To Run, be­fore the whole thing de­scended into com­plete Mad­ness, with a re­pro­duc­tion of their One Step Be­yond cover.

“The rea­son for it is really sim­ple,” Guix ex­plains to FFT. “We wanted some­thing dif­fer­ent to the usual match­day posters that look to get the testos­terone flow­ing, and we thought that foot­ball and mu­sic both shared a cer­tain pas­sion. So we opted to pay homage to some of the most iconic al­bums in mu­sic his­tory.

“We al­ways wanted the posters to do that lit­tle bit more to draw at­ten­tion to our matches. At first, the play­ers were a bit con­fused by the whole idea, but since they went vi­ral on so­cial me­dia, ev­ery­one is happy to get in­volved with some­thing like this – and mak­ing them is al­ways a good laugh.

“The pop­u­lar­ity of the club has grown, es­pe­cially in­ter­na­tion­ally. The posters have al­lowed us to be recog­nised by those who wouldn’t have known about us oth­er­wise. We are happy with what we have man­aged to do.”

At that point, Guix put the phone down and got to work on the next album cover. Now, where is the near­est ze­bra cross­ing?

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