Madness in Spain’s second tier
Spanish club Reus have gone One Step Beyond in their bid to boost crowds – with a little help from Bowie and Springsteen
You know what would really tempt us to go to a football match? Seeing a goalkeeper impersonating the Nirvana baby in a swimming pool. Fourfourtwo might have found our new favourite team, then, after Spanish Segunda Division club CF Reus came up with an interesting way to boost crowds at their Estadi Municipal.
The stadium only has a capacity of 4,700 but even that is proving hard to fill, with attendances generally low outside of the country’s top flight. Having one of the biggest clubs in the world on their doorstep doesn’t help, either – Reus lies only 100 kilometres away from Barcelona.
Thankfully, communications officer Xavier Guix had the perfect idea: get the entire squad to pose for a series of pre-match posters, depicting them as stars of iconic album covers. As well as recreating the artwork of Nirvana’s Nevermind album for a crucial home game against CD Mirandes, Reus players posed as David Bowie and Queen to promote fixtures against Rayo Vallecano and Tenerife. They donned horns for AC/DC’S Highway To Hell and grabbed a guitar for Bruce Springsteen’s Born To Run, before the whole thing descended into complete Madness, with a reproduction of their One Step Beyond cover.
“The reason for it is really simple,” Guix explains to FFT. “We wanted something different to the usual matchday posters that look to get the testosterone flowing, and we thought that football and music both shared a certain passion. So we opted to pay homage to some of the most iconic albums in music history.
“We always wanted the posters to do that little bit more to draw attention to our matches. At first, the players were a bit confused by the whole idea, but since they went viral on social media, everyone is happy to get involved with something like this – and making them is always a good laugh.
“The popularity of the club has grown, especially internationally. The posters have allowed us to be recognised by those who wouldn’t have known about us otherwise. We are happy with what we have managed to do.”
At that point, Guix put the phone down and got to work on the next album cover. Now, where is the nearest zebra crossing?