Bonkers kit launches
Kit launches keep getting odder, from a thrilled Giroud sporting the new shirt before being replaced, to Koeman’s kick in the face and Wycombe’s Jorge Campos tribute
The new season can mean only one thing: new shirts. In a development that FFT heartily welcomes, clubs can’t announce anything these days without also doing something really weird, and Arsenal launched their latest top with a bizarre living room picture. It featured Alexis Sanchez roaring like a nutcase and Olivier Giroud looking delighted – maybe no one had told him he was being ousted by Alexandre Lacazette.
That was nothing on Southampton’s launch, involving a cartoon with Maya Yoshida whacking an evil villain in the face. The blond-haired chap, who had apparently pinched their shirt design, remained nameless – though we could not help noticing that he had a Dutch accent and looked remarkably similar to former Saints boss Ronald Koeman…
Other clubs left the weirdness to the outfit itself: Portuguese giants Sporting have spelled out a fans’ chant in Morse code, while Wycombe’s goalkeeper jersey is kaleidoscopic to mesmerise strikers, also providing a throwback to the shirt donned by Mexican keeper Jorge
Campos at USA 94. Things went less well for German second-tier side Horstein Kiel, whose away kit featured a nice map of a nearby fjord, only for the league to ban it. Spoilsports.