Bonkers kit launches

Kit launches keep get­ting odder, from a thrilled Giroud sport­ing the new shirt be­fore be­ing re­placed, to Koe­man’s kick in the face and Wy­combe’s Jorge Cam­pos trib­ute

FourFourTwo - - CONTENTS -

The new sea­son can mean only one thing: new shirts. In a de­vel­op­ment that FFT heartily wel­comes, clubs can’t an­nounce any­thing th­ese days with­out also do­ing some­thing re­ally weird, and Ar­se­nal launched their lat­est top with a bizarre liv­ing room pic­ture. It fea­tured Alexis Sanchez roar­ing like a nut­case and Olivier Giroud look­ing de­lighted – maybe no one had told him he was be­ing ousted by Alexan­dre La­cazette.

That was noth­ing on Southamp­ton’s launch, in­volv­ing a car­toon with Maya Yoshida whack­ing an evil vil­lain in the face. The blond-haired chap, who had ap­par­ently pinched their shirt de­sign, re­mained name­less – though we could not help notic­ing that he had a Dutch ac­cent and looked re­mark­ably sim­i­lar to for­mer Saints boss Ron­ald Koe­man…

Other clubs left the weird­ness to the out­fit it­self: Por­tuguese giants Sport­ing have spelled out a fans’ chant in Morse code, while Wy­combe’s goal­keeper jersey is kalei­do­scopic to mes­merise strik­ers, also pro­vid­ing a throw­back to the shirt donned by Mexican keeper Jorge

Cam­pos at USA 94. Things went less well for Ger­man sec­ond-tier side Horstein Kiel, whose away kit fea­tured a nice map of a nearby fjord, only for the league to ban it. Spoil­sports.

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