Be successful on Youtube
We sit down With Playstation access’ Hollie Bennett to understand the hard Work and dedication it takes to make a splash on the video Platform
Knowledgeable and insightful; passionate and professional; calm and collected in the spotlight, Hollie Bennett is among a small group of Youtube personalities that have the qualities necessary to best represent gaming to the world at large in 2018.
While recent months may well have proven that some big names on the video platform are content with courting controversy for a like and subscribe, Bennett and her cohorts at Playstation Access are focussed on walking the blurred line between information and entertainment. It’s a difficult path to tread, but it’s one that has bought independent outfit We Are Reach great success. But what is it about the former Yogscast stablemates that sets Access apart from the rest? “We are trying to inform, not just entertain; the two have to actually work together to be content that people actually want to return to,” Bennett tells us, laying out the overall vision for what she strives to achieve on Youtube. “We want people to feel as if they are coming to sit on the sofa with us and joining in with the discussion about games.”
Fantastic industry access, a demanding schedule of daily content, and a high-bar for quality have all helped the channel stand out, though it’s undoubtedly the chemistry between the group of personable personalities – not to mention their immeasurable knowledge of the industry – that has kept audiences returning time and time again.
Over 300,000 million times, in fact; impressive viewership figures line-up nicely alongside a subscriber count quickly barrelling towards 2 million, and it all adds up to showcase a channel that has so clearly resonated with a large audience skewing towards 25-34 year old gaming enthusiasts. So, how has Bennett found herself in such an enviable situation – jet setting around the world to cover videogames, interviewing the industry’s biggest stars, and attending its most illustrious events? “I’m one of the lucky ones, I guess,” she laughs, her humble demeanour cracked by a beaming smile recognised by millions across the globe.
While is seems like every kid with a hot take and a video camera wants to be a Youtube star nowadays, it isn’t impossible to make yourself heard through the deafening noise of reaction videos, vlogs and let’s plays that seemingly dominate the platform. Like so many things in life, making Youtube work for you is all about striking the right balance between attitude, confidence and perseverance. That’s the way it has always been, and it’s the way it is today. Bennett wasn’t handed her role on Access, she – much like her colleagues Nathan Ditum, Rob Pearson, and Dave Jackson – has earned every ounce of success and adulation that has come their way.
A passion for videogames and an ambition to foster thriving communities – to drive discussion in an era defined by short attention spans – has led Bennett to where she is today; it’s also a path that any one of you can follow, should you have the drive and dedication to see it through. “It’s very important for anybody reading this to know that if you want to do something, like what we do on Access, you don’t necessarily need to have a million subscribers to have a chance.”
It’s easy to forget, but Youtube only launched 12 years ago – the same year that the Xbox 360 hit the market. Twitch and Twitter didn’t exist; online gaming on console was only just establishing itself, while specialist forums were seen as less of a novelty than burgeoning social platforms Myspace and Facebook. If you think it’s difficult to make a name for yourself (or build a career) out of Youtube now, it’s worth taking the advice of those that were there in its formative years – the mistakes have been made, the right lessons learned, and best practices implemented in response.
It was a different world then and for many who, like Bennett, grew up in “the middle of nowhere”, gaining access to a world of like-minded
Playstation Access isn’t interested in reactive Youtube content, instead its presenters look to provide entertaining and informative content for its audience.