What about 2000ad?
WHY HAS REBELLION NOT TAKEN ADVANTAGE OF THE LICENCES IT HAS OWNERSHIP OVER?
ONE Of THE biggest surprises in the Rebellion story is that of 2000AD. The purchase of the legendary british comic book company in 2000 was a bold move, though the game maker has yet to take (in the eyes of many) full advantage of the licences. so, what’s the deal?
“The real reason we haven’t made very many 2000AD games is just because we are so busy, with our existing franchises that are successful. We are an independent studio that owns 2000AD, we don’t want to just be those guys making 2000AD games.
“The idea was that 2000AD had to stand on its own two feet. It’s its own business, and it has its own management and its editorial oversight; it has to make money as a standalone part of the business. If there is a crossover, brilliant; but if there isn’t, it doesn’t matter. It’s a constant source of confusion as to why we haven’t done a dozen Judge Dredd games and the answer is because we haven’t had the time, the space, or the resources,” says Jason Kingsley, who has proven time and time again that the studio would rather the licences stay on ice if they aren’t going to be used properly.
In a sense though, it’s funny. The reason Rebellion even showed any interest in 2000AD came about by complete accident. The company wasn’t looking to be sold, and Rebellion wasn’t looking to buy it – Kingsley, initially, just wanted to license a character. “The whole thing was madness and hubris,” he laughs, sticking by the outlandish business decision. “It started out with me wanting to license a character, strontium Dog, and I was rejected… I just thought that was really weird and started looking into why.”
That game never materialised. but that isn’t to say it never will, and that goes for all of the characters and worlds 2000AD holds – there are going to be games coming in the near future, they just won’t necessarily be developed by Rebellion directly. “We are doing some work with third parties on 2000AD, which is very exciting. We’ve opened up the library to third parties to pitch to us and there are more than a handful of those actually happening now – though they haven’t been announced. It’ll be exciting to see what they are all able to do though!”