VIVE LE VIEVE!
A recent report from Mintel suggested that while 60% of adults exercise at least once per week, fewer than a third use any kind of sports nutrition product. That’s where Vieve comes in – a brand new protein water drink from gay entrepreneur Rafael Rozenson. By moving away from messy powders, cutting out fats, and becoming the first sports nutrition drink to be classified as sugar-free by Sugarwise, Vieve is a drink that goes beyond bodybuilders and elite fitness enthusiasts to appeal to everyday active people. Not only that, but Vieve has pledged to donate 1% of profits to Mind, meaning you’re not just helping your physical health, but you’re helping people’s mental health, too. We’ll drink to that.
Available in three flavours, drink-vieve.co.uk