Aldi earns survey top spot
BUDGET retailer Aldi has knocked Waitrose off the top spot in an annual supermarket satisfaction survey.
Aldi was placed first in the in-store category in the survey of 6,800 shoppers who were asked about their experience of shopping for grocer- ies both in-store and at online supermarkets over the previous six months.
Marks & Spencer was placed second, while Lidl was third. Waitrose fell to fourth place.
Supermarkets were ranked in the in-store category based on consumers’ feelings about the appearance of stores, queuing time, staff availability, the range and quality of products and value for money.
Among the online supermarkets, Iceland claimed the top spot for the third year running, which it shares with Ocado for the first time.