Aldi earns sur­vey top spot

Glamorgan Gazette - - Your Views -

BUD­GET re­tailer Aldi has knocked Waitrose off the top spot in an an­nual su­per­mar­ket sat­is­fac­tion sur­vey.

Aldi was placed first in the in-store cat­e­gory in the sur­vey of 6,800 shop­pers who were asked about their ex­pe­ri­ence of shop­ping for gro­cer- ies both in-store and at on­line su­per­mar­kets over the pre­vi­ous six months.

Marks & Spencer was placed sec­ond, while Lidl was third. Waitrose fell to fourth place.

Su­per­mar­kets were ranked in the in-store cat­e­gory based on con­sumers’ feel­ings about the ap­pear­ance of stores, queu­ing time, staff avail­abil­ity, the range and qual­ity of prod­ucts and value for money.

Among the on­line su­per­mar­kets, Ice­land claimed the top spot for the third year run­ning, which it shares with Ocado for the first time.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.