Koepka won the US Open with irons de­signed for him – but he didn’t know.

Golf World (UK) - - The Spin -

Mizuno’s JPX900 Tour irons came full cir­cle at the US Open as they claimed vic­tory in the hands of the spe­cific player they were de­signed for. Chris Voshall, Mizuno Golf prod­uct en­gi­neer, tells the in­cred­i­ble story.

“Two years ago we were work­ing on how the JPX range was go­ing to evolve from the 850. We started look­ing at the dis­con­nec­tion be­tween the JPX mod­els, which are the ma­jor­ity of our sales, and our tour staff, who al­ways played our MP mod­els. We wanted to ex­pand JPX be­yond game im­prove­ment and make them more of a high-tech, ag­gres­sive and younger golf club. We de­cided to tar­get a par­tic­u­lar type of player as the vi­su­al­i­sa­tion of what JPX should be.”

This is where Brooks Koepka comes in. The bighit­ting and ag­gres­sive 27-year-old was ex­actly the type of player Mizuno wanted the JPX line to ap­peal to – and his Titleist con­tract was ex­pir­ing.

“We knew his po­ten­tial, so we de­signed the JPX900 Tour with him in mind as some­one who’s long, swings hard and needs a lit­tle bit less spin. Un­for­tu­nately, he signed with Nike. We were dis­ap­pointed at the time but Nike’s exit from hard goods last year left him open to try other things.”

Amaz­ingly, it was Koepka’s man­age­ment who ap­proached Mizuno about try­ing the clubs, without any knowl­edge that the man­u­fac­turer had en­vi­sioned him as the new JPX range’s poster-boy.

“His specs are close to our stan­dard in terms of length and head weight so we quickly pro­vided him with some clubs. He was try­ing other irons too, so it was a wait­ing game. The next thing we know, he showed up with them in his bag at the Ge­n­e­sis Open in Fe­bru­ary.”

They’ve stayed in the bag ever since, with Koepka us­ing them to dev­as­tat­ing ef­fect for his sen­sa­tional -16 win­ning to­tal at Erin Hills. Ev­ery­one loves a happy end­ing.

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