WHAT’S THE TECH STORY?

Twist Face is the first change to club­face ge­om­e­try since 1888.

Golf World (UK) - - TECH TALK -

The tra­di­tional bulge and roll of the face (the slight curve from heel to toe and crown to sole) is de­signed to bring the ball back to cen­tre on off-cen­tre hits, but Tay­lorMade dis­cov­ered this wasn’t hap­pen­ing when they stud­ied mil­lions of real shots. In fact, high face shots and high-toe shots tend to go left and spin sig­nif­i­cantly less, while low face and low-heel shots tend to miss right with sig­nif­i­cantly more spin. To coun­ter­act the high-toe miss (a hook), the driver face has been ‘twisted’ open to in­crease the loft and open the face in the high-toe area. Sim­i­larly, to coun­ter­act the low-heel miss (a slice) the driver face has been twisted closed to de-loft and close the face in that area. The re­sult is a cor­rec­tive face an­gle that hits longer and straighter shots on off-cen­tre hits.

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