WHAT’S THE TECH STORY?
Twist Face is the first change to clubface geometry since 1888.
The traditional bulge and roll of the face (the slight curve from heel to toe and crown to sole) is designed to bring the ball back to centre on off-centre hits, but TaylorMade discovered this wasn’t happening when they studied millions of real shots. In fact, high face shots and high-toe shots tend to go left and spin significantly less, while low face and low-heel shots tend to miss right with significantly more spin. To counteract the high-toe miss (a hook), the driver face has been ‘twisted’ open to increase the loft and open the face in the high-toe area. Similarly, to counteract the low-heel miss (a slice) the driver face has been twisted closed to de-loft and close the face in that area. The result is a corrective face angle that hits longer and straighter shots on off-centre hits.