HOW GOOD HOUSE­KEEP­ING TESTS BEAUTY PROD­UCTS…

Good Housekeeping (UK) - - Good Looks -

It’s hard to know whether a beauty prod­uct will re­ally live up to its hype. At the GHI, our beauty and hair labs are equipped with high-tech tools and gad­gets to as­sess thou­sands of prod­ucts each year. From mea­sur­ing changes in the mois­ture lev­els of skin to how well long-wear make-up lasts, they help us eval­u­ate a prod­uct’s claims.

Be­fore beauty prod­ucts are sent out for con­sumer test­ing, we ‘blind’ them, mean­ing that all brand­ing is hid­den. This en­sures tests are fair. They’re then sent to a panel of readers to trial at home in real-life con­di­tions. Af­ter their ver­dicts are fed back to our ex­perts, scores are added up and a mark out of 100 given. The re­sults of these tests ap­pear in each is­sue and at good­house­keep­ing.co.uk/in­sti­tute. For pres­ti­gious Reader Rec­om­mended test­ing, we also work with our reader panel. Only if they score a prod­uct highly enough will it re­ceive the Reader Rec­om­mended en­dorse­ment – you’ll see the stamp on prod­ucts, on­line and some­times in-store, too. Cur­rent Reader Rec­om­mended beauty buys in­clude Cau­dalie Premier Cru Serum, £90, Top­pik Hair Build­ing Fi­bres, £19.95, and Imedeen Prime Re­newal and Time Per­fec­tion sup­ple­ments, £59.99. Ad­di­tion­ally, some prod­ucts also go through our GHI Ap­proved process. For this, we test the man­u­fac­turer’s claims and only if they pass our rig­or­ous qual­ity as­sess­ment will we rec­om­mend them to you via the GHI Ap­proved stamp. Re­cently it’s been awarded to Clairol’s Nice ’n Easy hair colourants range, from £4.49, Clin­ique Mois­ture Surge 72 Hour Auto Re­plen­ish­ing Hy­dra­tor, £24, Prai Age­less Throat & Decol­letage Crème, £24.99 and Neal’s Yard Frank­in­cense In­tense Lift Cream, £55. See the full list at good­house­keep­ing.co.uk. ◆ If you’d like to be a tester, sign up at http://hearst­panel.ques­tion­pro.com

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