Good Housekeeping (UK) - - Good Health -

It’s all about cel­e­brat­ing di­verse body shapes, types, sizes and ages, and re­ject­ing the pur­suit of per­fec­tion. Ev­i­dence shows that it can help women feel more pos­i­tive about them­selves. ‘For so long women have had no con­trol over me­dia im­ages, but the growth of so­cial me­dia such as In­sta­gram has en­abled us to have more power,’ says Dr He­lena Lewis-smith from the Cen­tre for Ap­pear­ance Re­search at the Univer­sity of the West of Eng­land. Cam­paigns like Sport Eng­land’s ‘#this­girl­can, which showed women of all shapes and sizes do­ing sport, fo­cus on what women’s bod­ies can do, rather than how they look.

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