Grazia (UK) - - 10 Hot Stories -

ERDEM MORALIOGLU is the mas­ter of the mod­ern fairy-tale frock. Just look at his S/S ’18 col­lec­tion ( in­spired by the Queen, no less), which was brim­ming with bro­cades, shim­mer­ing fring­ing and ruf­fled lace con­fec­tions. Swoon! For many of us, how­ever, his dream dresses (which come in north of £1,000) re­main just that – dreams. But all that’s about to change, as the high-end de­signer is com­ing to the high street (start­ing price: £14.99 for a pair of tights). Dou­ble swoon!

De­signer col­lab­o­ra­tions are by no means un­usual nowa­days, but ERDEM x H&M is one that’s worth get­ting se­ri­ously ex­cited about. The bad news: you still have to wait an­other month to get your hands on it, when it launches in-store and on­line on

Right: hoodie, £69.99, dress, £149.99, shoes, £139.99, ear­rings, £29.99 2.

5. 1. Shoes, £139.99. 2. Top, £79.99.£79.99 3. Jacket, £79.99. 4. Trousers, £79.99. 5. Bag, £79.99

3. 4.

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