ERDEM X H&M
ERDEM MORALIOGLU is the master of the modern fairy-tale frock. Just look at his S/S ’18 collection ( inspired by the Queen, no less), which was brimming with brocades, shimmering fringing and ruffled lace confections. Swoon! For many of us, however, his dream dresses (which come in north of £1,000) remain just that – dreams. But all that’s about to change, as the high-end designer is coming to the high street (starting price: £14.99 for a pair of tights). Double swoon!
Designer collaborations are by no means unusual nowadays, but ERDEM x H&M is one that’s worth getting seriously excited about. The bad news: you still have to wait another month to get your hands on it, when it launches in-store and online on
Right: hoodie, £69.99, dress, £149.99, shoes, £139.99, earrings, £29.99 2.
5. 1. Shoes, £139.99. 2. Top, £79.99.£79.99 3. Jacket, £79.99. 4. Trousers, £79.99. 5. Bag, £79.99