Grazia (UK) - - 10 Hot Stories -

WE’RE IN­CLINED TO dis­agree with Mar­i­lyn Mon­roe that di­a­monds are a girl’s best friend. They’re much more akin to a long-dis­tance lover – to be em­braced ex­trav­a­gantly but rarely. Ab­so­lutely noth­ing about di­a­monds says: day to day.

Un­til now. A new gen­er­a­tion of bou­tique jew­ellery de­sign­ers is re­defin­ing tried-and-tested di­a­mond rules, and our ap­proach to lux­ury. The mod­ern way to wear di­a­monds is with jeans-and-t-shirt ease. In­vest­ments of this scale shouldn’t be locked away.

Pro­pelled by the trend for cu­rated, multi-pierced ears, di­a­monds have ac­quired a re­laxed, punkier de­meanour. Dec­o­ra­tive pret­ti­ness is re­placed by bold ar­chi­tec­tural lines. ‘Sim­plic­ity is very mod­ern, I like set­tings to be al­most in­vis­i­ble,’ says Dan­ish de­signer So­phie Bille Brahe, whose sweep­ing ear cuffs have been adopted by a fash­ion-for­ward set who are as likely to wear them with a biker as a ball gown. Re­possi’s pared-back Ber­bere rings, Su­san Foster’s sliced pieces, Sabine G’s pinky rings, Mes­sika’s cuffs, Anissa Ker­miche’s chok­ers and Spinelli Kil­collin’s multi-hoop ear­rings all in­vite an ef­fort­less­ness in the wearer.

Chim­ing with this new un-pre­cious at­ti­tude, US in­sti­tu­tion Tif­fany & Co has picked Zoë Kravitz to star in its lat­est cam­paign. The ear­rings and neck­laces fit in seam­lessly with her tat­toos and Cali-cool girl vibes, which of course is the most mod­ern thing about new-gen di­a­monds. Be­cause where’s the joy in sav­ing them for best?

Above: Pétite Pel­le­g­rina So­phie Bille ear­ring, Brahe £3,790, Dover Street Mar­ket. Be­low: Zoë Kravitz at Tif­fany & Co

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