DRESS DOWN YOUR ROCKS
WE’RE INCLINED TO disagree with Marilyn Monroe that diamonds are a girl’s best friend. They’re much more akin to a long-distance lover – to be embraced extravagantly but rarely. Absolutely nothing about diamonds says: day to day.
Until now. A new generation of boutique jewellery designers is redefining tried-and-tested diamond rules, and our approach to luxury. The modern way to wear diamonds is with jeans-and-t-shirt ease. Investments of this scale shouldn’t be locked away.
Propelled by the trend for curated, multi-pierced ears, diamonds have acquired a relaxed, punkier demeanour. Decorative prettiness is replaced by bold architectural lines. ‘Simplicity is very modern, I like settings to be almost invisible,’ says Danish designer Sophie Bille Brahe, whose sweeping ear cuffs have been adopted by a fashion-forward set who are as likely to wear them with a biker as a ball gown. Repossi’s pared-back Berbere rings, Susan Foster’s sliced pieces, Sabine G’s pinky rings, Messika’s cuffs, Anissa Kermiche’s chokers and Spinelli Kilcollin’s multi-hoop earrings all invite an effortlessness in the wearer.
Chiming with this new un-precious attitude, US institution Tiffany & Co has picked Zoë Kravitz to star in its latest campaign. The earrings and necklaces fit in seamlessly with her tattoos and Cali-cool girl vibes, which of course is the most modern thing about new-gen diamonds. Because where’s the joy in saving them for best?