THE EX­PE­RI­EN­TIAL MEGASHOW

Grazia (UK) - - 10 Hot_ Stories -

In Paris, we went to the beach at Chanel, the bal­let at Dior, the theatre

at Gucci, the Lou­vre at Louis Vuit­ton and a mind-blow­ing dig­i­tal-screen wind tun­nel at Ba­len­ci­aga. Why in­vite us to mil­lion­dol­lar sets? And why do these pre­cious ex­pe­ri­ences show no sign of re­ces­sion? Be­cause megabrands need to make gar­gan­tuan state­ments and their au­di­ences are needed to trans­mit as many In­sta­gram posts as is hu­manly pos­si­ble. New at Chanel? A sportier take on ice-cream shade tweeds, straw hats, dou­ble-bag­ging, lo­gos sprin­kled ev­ery­where like con­fetti and – amaz­ingly! – Chanel cy­cling shorts.

At Dior, Maria Grazia’s fem­i­nism was served up with the light­est of hands and the help of eight bal­let dancers who pirou­et­ted around the mod­els in exquisitely light, an­kle-length dresses. ‘Dance and fashion are closely aligned, as both speak about the body,’ she said sagely. Louis Vuit­ton, mean­while, sent us to the fu­ture, un­der a clear plas­tic space sta­tion tent in the heart of the Lou­vre. Ni­co­las Gh­esquière’s star troop­ers wore enor­mous ribbed sleeves, chaotic prints, rub­ber coats and egg-shaped bags. It may all look pretty odd now but, as is of­ten the case with this fu­ture-fix­ated de­signer, we mere mor­tals just need time to catch up with his space­ship.

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