It’s a wrap

The It blan­ket is the ul­ti­mate sta­tus sym­bol this win­ter, says Laura An­to­nia Jor­dan

Grazia (UK) - - Contents -

EVER NO­TICE YOUR­SELF get­ting old? I re­ceived con­fir­ma­tion that my party days had fi­nally gone to bed for good ear­lier this year when I chose to splurge not on a pair of danc­ing shoes or a look-atme dress, but a blan­ket. It was fur­ther con­firmed when I found my­self se­cretly wish­ing away the long sum­mer so that I could fi­nally snug­gle un­der it. Who am I?

Blan­kets sem­a­phore do­mes­tic­ity, com­fort and early nights. They are the Hor­licks of home­ware. But this sea­son they have ac­quired the un­likely man­tle of an It ac­ces­sory. I should in­ter­ject here by ’fes­s­ing up that my pur­chase was £750 from one of the fi­nal Cé­line col­lec­tions.

The hum­ble blan­ket has gone haute. For A/W’18 Gucci, Alexan­der Mcqueen, Derek Lam all put blan­kets on the cat­walk. And now the high street is join­ing in – this month Whis­tles de­buts its quilts de­signed in col­lab­o­ra­tion with Brook­lyn in­te­rior de­sign brand Cold Pic­nic.

Ac­cord­ing to Paul Smith, the ap­peal is in the blan­ket’s ver­sa­til­ity. ‘It is the per­fect thing for a pic­nic in the park, a chilly long-haul flight or a bat­tle against the cold wind,’ he says. At Rok­sanda, mod­els wrapped yel­low pic­nic-style blan­kets around them­selves – they’ve since sold out on Match­es­fash­ion.com’s home depart­ment.

The rise of the sta­tus blan­ket also chimes with shifts in tech­nol­ogy. So­cial me­dia has made our pri­vate do­mes­tic spa­ces into the pub­lic do­main, so it’s not il­log­i­cal that we might want to ac­ces­sorise our homes in the same way as we do our­selves. Fur­ther­more, thanks to the con­ve­nience of app cul­ture, and the mor­eish­ness of Net­flix, stay­ing in has be­come an event in it­self.

But per­haps our re­newed love of blan­kets speaks to some­thing deeper. ‘ Ththere There is a strong trend to­wards hand­made and craft and I think that is a re­ac­tion to the times we live in,’ says Jes­sica Og­den, whose on­go­ing col­lab­o­ra­tion with APC in­cludes graphic quilts. ‘Peo­ple want some­thing that feels grounded and sin­cere when ev­ery­thing around us seems so tur­bu­lent.’ And what could feel bet­ter than snug­gling un­der the grown-up com­fort blan­ket – Cé­line or oth­er­wise?

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