We had a quick chat with Adam Weir, vice president of design for Original Penguin, about the brand’s new collection, the latest trends, summer style disasters (spoiler: jean shorts) and his personal sport hero...
What was the starting point for the spring/
summer collection? The spring 2016 concept started from a picture of the Palm Springs Tennis Club in the 50s, with an amazing circular pool and everyone hanging out and having a good time. I like pictures that challenge the perception that everyone was so serious back then. Even in the formal setting of a country club, this picture showed they knew how to let loose, too. Summer dressing can be tricky in England. What’s your best advice for layering? Always carry a lightweight outerwear piece – it’s going to rain. It’s not a case of if, but when. What’s the one new item we should be investing in for summer? A lightweight cotton sweater is the most versatile piece to own for a guy. It’s cool enough to wear during the day and smart enough to dress up with for the evening. Biggest summer style mistake made by most guys? Know your proper short length. Too short and you’ll look like Tom Selleck in the 70s, and that’s not an easy look to pull off. Too long and people will be looking for your skateboard. Slightly above the knee is just right. What’s one trend you’re not on board with this season? Jean shorts. Just wear some jeans. Or shorts. What’s on the horizon for the brand? We just launched our Blue collection, which is our better tier concept and tailoring line. There’s some really exciting clothing that I think will make people think differently about the brand. If you had to enter any Olympic event, which would it be? Darts. It’s not an Olympic event yet, but I’ll keep writing to the International Olympic Committee until it is. Who is your ideal athletic
sporty Penguin man? ChiChi Rodriguez. He’s a golfer who really didn’t conform to the expected norms of the game. He is a true original. The summer collection is available now in stores and online, originalpenguin.co.uk