BABY IT’S YOU: Little Theo becomes the face of Boots
Photo of one-year-old being used to promote chemist chain’s Mini Club clothing range
A YEAR-old baby from Hayes has become the face of a new advertising campaign by Boots.
Theo Sullivan’s photo is being used by the pharmacy chain to promote its new Mini Club clothing range.
It means his face can be seen in hundreds of shop window displays, online and in adverts appearing in the national press and media.
Proud mum Claire Sullivan said: “I think he could be a star in the future. I’m so proud of him.”
And the bouncing baby, who had his first birthday in November, is now receiving offers for more work from major companies including Burberry. Miss Sullivan said she decided to give modelling a bash after seeing other young stars. She said: “I wanted him to do modelling because I looked at Brooklyn and Romeo Beckham, who you see everywhere, and I thought Theo has that sort of face.
“I want to give him the best opportunities in life.”
After signing up with Tiny Angels modelling agency, they auditioned for the Boots campaign in September, but the 31-year-old mum held little hope of success.
She said: “We were number 96 on the day of the audition and Theo was windy and dribbling all over his top.
“But a week later we found out that they wanted to use him for the shoot.”
The Boots campaign launched on January 24, but Miss Sullivan, who works for an international courier company, was not prepared.
She said: “I was shocked when I first saw Theo in the adverts, I wasn’t expecting to see it so quickly.
“A friend sent a photo she saw in Heat magazine. I didn’t know what to do or who to tell.
“I went to Sainsbury’s and bought five Heat magazines for family and friends!”
And more shocks were to follow: “I went shopping in Uxbridge and there was the biggest poster I have ever seen of my son on the shop window next to McDonald’s.
“It was bigger than he is in real life.”
The Mini Club clothing range by Boots is for children up to six years old.
n AD CAMPAIGN: Theo Sullivan in the poster (above left) and with mum Claire (right)