BABY IT’S YOU: Lit­tle Theo be­comes the face of Boots

Photo of one-year-old be­ing used to pro­mote chemist chain’s Mini Club cloth­ing range

Harefield Gazette - - FRONT PAGE - By Goolis­tan Cooper ed­i­to­ri­aluxbridge@trin­i­

A YEAR-old baby from Hayes has be­come the face of a new ad­ver­tis­ing cam­paign by Boots.

Theo Sul­li­van’s photo is be­ing used by the phar­macy chain to pro­mote its new Mini Club cloth­ing range.

It means his face can be seen in hun­dreds of shop win­dow dis­plays, on­line and in ad­verts ap­pear­ing in the na­tional press and me­dia.

Proud mum Claire Sul­li­van said: “I think he could be a star in the fu­ture. I’m so proud of him.”

And the bounc­ing baby, who had his first birth­day in Novem­ber, is now re­ceiv­ing of­fers for more work from ma­jor com­pa­nies in­clud­ing Burberry. Miss Sul­li­van said she de­cided to give mod­el­ling a bash af­ter see­ing other young stars. She said: “I wanted him to do mod­el­ling be­cause I looked at Brook­lyn and Romeo Beckham, who you see ev­ery­where, and I thought Theo has that sort of face.

“I want to give him the best op­por­tu­ni­ties in life.”

Af­ter sign­ing up with Tiny An­gels mod­el­ling agency, they au­di­tioned for the Boots cam­paign in Septem­ber, but the 31-year-old mum held lit­tle hope of suc­cess.

She said: “We were num­ber 96 on the day of the au­di­tion and Theo was windy and drib­bling all over his top.

“But a week later we found out that they wanted to use him for the shoot.”

The Boots cam­paign launched on Jan­uary 24, but Miss Sul­li­van, who works for an in­ter­na­tional courier com­pany, was not pre­pared.

She said: “I was shocked when I first saw Theo in the ad­verts, I wasn’t ex­pect­ing to see it so quickly.

“A friend sent a photo she saw in Heat mag­a­zine. I didn’t know what to do or who to tell.

“I went to Sains­bury’s and bought five Heat mag­a­zines for fam­ily and friends!”

And more shocks were to fol­low: “I went shop­ping in Uxbridge and there was the big­gest poster I have ever seen of my son on the shop win­dow next to McDon­ald’s.

“It was big­ger than he is in real life.”

The Mini Club cloth­ing range by Boots is for chil­dren up to six years old.

n AD CAM­PAIGN: Theo Sul­li­van in the poster (above left) and with mum Claire (right)

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