Lawyer Antony’s hop­ing to make a mint in Spain

So­lic­i­tor rein­vent­ing his favourite sweet to with­stand the heat

Harefield Gazette - - NEWS - By Ni­amh Oller­ton ed­i­to­ri­aluxbridge@trin­i­tymir­

A LAWYER from Hayes has set out to con­quer Spain with his take on Mint Im­pe­ri­als.

Ex-pat Antony Keeble, who grew up on the Charville Es­tate and moved to Spain in 2009 to start a le­gal prac­tice, was frus­trated he could not find his favourite mints in the Span­ish shops.

Those he brought from England would melt in the heat so he de­cided to bring a bit of Bri­tain to the Span­ish pop­u­la­tion by start­ing his own mints busi­ness, which he says is tak­ing off.

Antony, an alumni of Charville School and Mellow Lane Sec­ondary School, said: “The big chal­lenge that I had to over­come was that all the English mints I took to Spain de­te­ri­o­rated when kept in my car due to the in­tense heat.

“My Span­ish friends then told me they couldn’t keep any sweets in their cars, not even chew­ing gum, so I de­cided to do some­thing about it, for my­self and the Span­ish pop­u­la­tion.

“Af­ter the suc­cess­ful tri­als in Al­i­cante, rolling out Bog­gle Mints across Spain was an easy de­ci­sion. The Span­ish love Bog­gles and I have al­ready had in­ter­est from other hot cli­mate coun­tries.”

Antony started

his ca­reer at Brixey’s jewellers in Hayes Town and went back to col­lege to study Law. Af­ter quali­fy­ing, he worked for solic­i­tors in Hitchin and Wat­ford, both in Hert­ford­shire, be­fore re­lo­cat­ing to the Costa Blanca.

In Spain, Antony be­lieves he has re-in­vented the Bri­tish clas­sic to fit heat re­quire­ments.

In 2013 he founded Bog­gle Mints, which are made from a nat­u­ral recipe con­tain­ing no ar­ti­fi­cial ad­di­tives. The spe­cial pro­duc­tion process of the mints has been a suc­cess.

The sales in Al­i­cante are around 3,000 bags a month and UK-based Bog­gles Con­fec­tionery Ltd is pre­par­ing for a na­tional Span­ish ex­pan­sion in 2016, via crowd­fund­ing eq­uity share sale through FCAreg­u­lated see­

An­thony and his wife Is­abel Maria Lopez Moya, who is also his busi­ness part­ner at Bog­gle Mints, aim to reach and sur­pass the UK level of Mint Im­pe­rial sales, which is es­ti­mated to be up to £27m per year.

The com­pany has sent 1,500 bags of mints to Madrid as a trial.

With the sup­port of Grey Group mar­ket­ing agency, the fu­ture looks fresh for Bog­gle Mints.

Any­one in­ter­ested in buy­ing eq­uity in the busi­ness can find out more at www.see­­gle­con­fec­tionery.

n FRESH LOOK: An­thony Keeble (above and also top right) is hop­ing the sale of Bog­gle Mints will take off

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