Lawyer Antony’s hoping to make a mint in Spain
Solicitor reinventing his favourite sweet to withstand the heat
A LAWYER from Hayes has set out to conquer Spain with his take on Mint Imperials.
Ex-pat Antony Keeble, who grew up on the Charville Estate and moved to Spain in 2009 to start a legal practice, was frustrated he could not find his favourite mints in the Spanish shops.
Those he brought from England would melt in the heat so he decided to bring a bit of Britain to the Spanish population by starting his own mints business, which he says is taking off.
Antony, an alumni of Charville School and Mellow Lane Secondary School, said: “The big challenge that I had to overcome was that all the English mints I took to Spain deteriorated when kept in my car due to the intense heat.
“My Spanish friends then told me they couldn’t keep any sweets in their cars, not even chewing gum, so I decided to do something about it, for myself and the Spanish population.
“After the successful trials in Alicante, rolling out Boggle Mints across Spain was an easy decision. The Spanish love Boggles and I have already had interest from other hot climate countries.”
his career at Brixey’s jewellers in Hayes Town and went back to college to study Law. After qualifying, he worked for solicitors in Hitchin and Watford, both in Hertfordshire, before relocating to the Costa Blanca.
In Spain, Antony believes he has re-invented the British classic to fit heat requirements.
In 2013 he founded Boggle Mints, which are made from a natural recipe containing no artificial additives. The special production process of the mints has been a success.
The sales in Alicante are around 3,000 bags a month and UK-based Boggles Confectionery Ltd is preparing for a national Spanish expansion in 2016, via crowdfunding equity share sale through FCAregulated seedrs.com.
Anthony and his wife Isabel Maria Lopez Moya, who is also his business partner at Boggle Mints, aim to reach and surpass the UK level of Mint Imperial sales, which is estimated to be up to £27m per year.
The company has sent 1,500 bags of mints to Madrid as a trial.
With the support of Grey Group marketing agency, the future looks fresh for Boggle Mints.
Anyone interested in buying equity in the business can find out more at www.seedrs.com/boggleconfectionery.
n FRESH LOOK: Anthony Keeble (above and also top right) is hoping the sale of Boggle Mints will take off