Help take your busi­ness to the next level

Free ad­ver­tis­ing and ad­vice from TV’s Dragon’s Den star

Harefield Gazette - - NEWS - By Steve Bax

THE Uxbridge Gazette has joined forces with lo­cal news­pa­pers up and down the coun­try to launch Lo­cal Busi­ness Ac­cel­er­a­tors, the lo­cal me­dia in­dus­try’s cam­paign to boost the best lo­cal busi­nesses.

The cam­paign Dragons’ Den Meaden.

Or­gan­ised by Lo­cal Me­dia Works, the mar­ket­ing body for the lo­cal press in­dus­try, the cam­paign sees news­pa­pers across Bri­tain join the hunt to find the best lo­cal busi­nesses.

The win­ning busi­ness will scoop the LBA na­tional prize of men­tor­ing from LBA cam­paign am­bas­sador Deb­o­rah and free lo­cal news­pa­per ad­ver­tis­ing to take their busi­ness to the next level.

Deb­o­rah said: “Since its in­cep­tion, LBA has con­sis­tently demon­strated that lo­cal me­dia ad­ver­tis­ing can ac­cel­er­ate lo­cal busi­nesses, energising and in­vig­o­rat­ing economies.

“That is be­cause peo­ple trust lo­cal news brands more than any other me­dia, and are much more likely to en­gage with, and act upon, the ad­ver­tis­ing within them.

“I am de­lighted to be fronting LBA once again and would en­cour­age all busi­nesses out there to con­tact their lo­cal news­pa­per to find out how they can get in­volved.”

Launched for the first time in 2011 with back­ing from 500 lo­cal pa­pers, LBA has al­ready seen hun­dreds of busi­nesses ac­cel­er­ated by a com­bi­na­tion of free lo­cal news­pa­per ad­ver­tis­ing and men­tor­ing from busi­ness lead­ers.

LBA 2013 na­tional win­ner So­phie Jewett, owner of York Co­coa House, said: “My ex­pe­ri­ence of win­ning LBA has been tremen­dous, it’s helped me to take my busi­ness to an­other level.

“The ad­vice and per­sonal men­tor­ing sup­port I was able to get from Deb­o­rah was in­valu­able. is fronted by star Deb­o­rah

“We worked with our lo­cal news­pa­per, The York Press, as part of the prize, it’s helped us to de­velop the brand and to be able to tell our story to a lo­cal au­di­ence.

“Since that time we’ve seen a con­tin­ued marked in­crease in sales.

“We have really ben­e­fit­ted through strong re­la­tion­ships with our lo­cal news­pa­pers and by en­gag­ing with their dig­i­tal plat­forms it’s given us a great and ef­fec­tive com­mu­ni­ca­tion with new and ex­ist­ing cus­tomers.”

Through our own busi­ness awards and unique con­nec­tions with busi­ness com­mu­ni­ties, lo­cal news­pa­pers will find the best busi­nesses in their area aged one year or over and nom­i­nate them for a chance of win­ning the cam­paign prize.

In­ter­ested busi­nesses can con­tact their lo­cal news­pa­per to find out more. Send your en­tries to Steve Bax, de­tails on page 2. En­tries for LBA close on the Fri­day Jan­uary 29 2016.

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