‘Ex­pert mixol­o­gists’ cre­ate unique VIP store

Harefield Gazette - - NEWS -

E-CIG­A­RETTE users in Uxbridge can cre­ate their own flavours cour­tesy of a ‘blend­ing bou­tique’ which has opened in the town.

Va­p­ing com­pany VIP launched its shop at intu Uxbridge in De­cem­ber and is offering cus­tomers a chance to mix their own flavours out of sev­eral choices on of­fer.

A team of ‘ex­pert mixol­o­gists’ will help shop­pers to cre­ate new e-liq­uid com­bi­na­tions, the com­pany said.

Louise Stamper, com­mer­cial di­rec­tor at VIP, added: “The intu Uxbridge store is the first of its kind.

“We’re de­lighted to be help­ing the in­creas­ing num­ber of peo­ple that are switch­ing to va­p­ing to ex­plore the dif­fer­ent op­tions and flavours avail­able to them.

“Our mixol­o­gists are fully trained to work with cus­tomers to cre­ate their per­fect flavour – ev­ery­thing from the sub­tle and so­phis­ti­cated, to the weird and won­der­ful – and we’re look­ing for­ward to see­ing Uxbridge’s shop­pers get cre­ative.”

The store joins more than 200 VIP out­lets launched in the UK since 2009 and will sell liq­uids, as well as al­ter­na­tive vapouris­ers to tra­di­tional cig­a­rette-shaped de­vices for those who want to re­move any per­ceived as­pect of smok­ing.

The com­pany re­cently gave away 10,000 va­p­ing starter kits and has hailed find­ings by Pub­lic Health Eng­land that e-cig­a­rettes are 95 per cent less harm­ful than tobacco.

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