‘Fake’ Cost­cut­ter to take down signs

Harefield Gazette - - NEWS -

A CON­VE­NIENCE store in Hayes, that ‘conned’ shop­pers with Cost­cut­ter brand­ing has fi­nally re­moved the branded signs af­ter two years.

The fake Cost­cut­ter store, on Cold­har­bour Lane in Hayes, was outed af­ter a con­cerned cus­tomer con­tacted the brand’s head of­fice.

The source, who did not want to be named, said: “I over­heard a con­ver­sa­tion in the shop with a lady who said she’d moved to Hayes and had used Cost­cut­ter stores a lot. She said this store didn’t have the right brand­ing.”

Nearly a month ago, the shop­per in­formed Cost­cut­ter’s head of­fice who said they were aware of the shop and had re­peat­edly told the shop owner to take the signs down.

The source con­tin­ued: “This has been go­ing on for five years and peo­ple in Hayes are be­ing conned.

“The guy is get­ting the ben­e­fit of the ad­ver­tis­ing that Cost­cut­ter do and in a highly eth­nic area with elderly peo­ple.

“They ad­ver­tise heav­ily on the Asian chan­nels, they do spe­cial in­cen­tives and peo­ple are think­ing if I go in there, these things will be cheap.

“I’ve used the shop a few times and it def­i­nitely isn’t a Cost­cut­ter and I’ve been to a few around.”

Cost­cut­ter con­firmed that the con­ve­nience store on Cold­har­bour Road, is no longer part of Cost­cut­ter as the shop “failed to meet the stan­dards we ex­pect of our re­tail­ers”.

A spokesper­son for the brand said: “Store stan­dards and the ser­vice we pro­vide for our cus­tomers are our ut­most pri­or­ity and fol­low­ing the store’s exit from our group we are tak­ing the re­quired steps to re­move the Cost­cut­ter sig­nage and we hope this will be con­cluded later this month.”

Amar­jeet Singh, the owner of the store, which also goes by the name Savers Food and Wine Ltd, says the shop was an of­fi­cial Cost­cut­ter un­til two years ago.

“I called the builders and they were ask­ing for £1,500 and I thought why should I pay that?

“When I joined Cost­cut­ter I paid them fees, we did busi­ness for one and a half years but I didn’t like the prices they were charg­ing me.

“So we stopped and they didn’t say any­thing about tak­ing the board down. They can come and take the board down them­selves.

“Then some­one came last week and said you have to take the boards down your­self so I did.”

Mr Singh con­firmed he has now or­dered new signs which will take be­tween two and three weeks to ar­rive.

He added: “We also have our own sign up. Our reg­u­lar cus­tomers haven’t had any prob­lems with the brand­ing.”

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