McDon­ald’s ser­vice be­ing su­per sized at restau­rant

Dig­i­tal in­no­va­tion at the heart of branch’s ‘dra­matic’ trans­for­ma­tion

Harefield Gazette - - NEWS - by Kather­ine Cle­men­tine kather­ine.cle­men­tine@trin­i­tymir­

MCDON­ALD’S fans can now en­joy ta­ble ser­vice af­ter an up­grade at the Uxbridge restau­rant.

Cus­tomers of Uxbridge McDon­ald’s will now be able to have their Big Macs and Happy Meals served to them at their seats in a ‘dra­matic’ ta­ble ser­vice trans­for­ma­tion.

The High Street branch has un­der­gone a ‘new, ex­cit­ing trans­for­ma­tion’ fol­low­ing lo­cal fran­chisee Cliff Webb’s in­vest­ment in im­prov­ing the ex­pe­ri­ence for lo­cal cus­tomers.

Dig­i­tal in­no­va­tion is said to be at the heart of the trans­for­ma­tion, with big changes fo­cus­ing on pro­vid­ing cus­tomers with more choice as to how they or­der and pay, adapt­ing how the food is pre­pared and served and of­fer­ing new tech­no­log­i­cal fea­tures to ‘cre­ate an en­vi­ron­ment that is even more wel­com­ing and en­joy­able’.

With the new ad­di­tion of ta­ble ser­vice, cus­tomers will be able to or­der from the new dig­i­tal kiosks and will now have the op­tion of hav­ing their food de­liv­ered di­rect to their ta­ble.

The restau­rant will still of­fer the op­tion of or­der­ing at the till.

Mr Webb runs 12 restau­rants across Greater Lon­don and Ox­ford, in­clud­ing the restau­rant be­ing trans­formed on Uxbridge High Street.

He said: “We’re thrilled with the trans­for­ma­tion be­cause we’re com­mit­ted to of­fer­ing our cus­tomers more choice and fast ser­vice.

“Tech­nol­ogy has a huge role to play in all walks of life, in­clud­ing our cus­tomers’ eat­ing out ex­pe­ri­ence, so the new tech­nol­ogy we’ve in­tro­duced recog­nises the way peo­ple live their lives to­day.

Cus­tomers will be able to use ‘state of the art, self-or­der kiosks’, al­low­ing them to browse the en­tire menu and check out the nu­tri­tional in­for­ma­tion of each meal at the same time.

Once cus­tomers have com­pleted their or­der, they pay by card or con­tact­less and then go straight to a des­ig­nated area of the counter to pick up their or­der or take a seat for ta­ble ser­vice.

Mr Webb said: “The ad­di­tion of ta­ble ser­vice en­ables cus­tomers to or­der at the self-or­der kiosk and then sit down at a des­ig­nated zone to get served.

“From mums com­ing in with their kids, to peo­ple hav­ing a work­ing lunch, I ex­pect the feed­back to be pos­i­tive.”

McDon­ald’s has tri­alled ta­ble ser­vice in 14 restau­rants across Eng­land and it has proved very suc­cess­ful and pop­u­lar with cus­tomers.

As a re­sult, ta­ble ser­vice will now be­gin to roll out through­out 2016 to many of the restau­rants un­der­go­ing dig­i­tal trans­for­ma­tions, such as the one in Uxbridge.

By the end of this year, more than 400 restau­rants across the UK will of­fer ta­ble ser­vice to their cus­tomers.

Paul Pom­roy, CEO of McDon­ald’s UK, said: “We are con­fi­dent that the in­vest­ment we are mak­ing will bring new and ex­cit­ing changes to McDon­ald’s, in Uxbridge, and across the rest of the UK.

“We’ve lis­tened to cus­tomer feed­back and know we need to mod­ernise fur­ther in or­der to move the McDon­ald’s ex­pe­ri­ence on and re­main rel­e­vant to the lives of the three

n ‘WEL­COM­ING AND EN­JOY­ABLE’: Staff wait­ing to serve cus­tomers at the Uxbridge McDon­ald’s branch

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