Is Black Fri­day re­ally the best day to shop?

Harefield Gazette - - NEWS -

ARE you poised at the ready, wait­ing for Fri­day, Novem­ber 25 to ar­rive so you can open up your purse and splash out on those highly an­tic­i­pated bar­gains?

Well new claims may make you want to take a step back.

Al­most half of last year’s Black Fri­day deals were cheaper dur­ing other times of the year, ac­cord­ing to an in­ves­ti­ga­tion by Which?

The con­sumer ex­perts found 49 per cent of prod­ucts which claimed to be ‘on of­fer’ were ac­tu­ally cheaper dur­ing other months.

Last year, the com­par­i­son web­site mon­i­tored deals on gad­gets from some of the big Black Fri­day play­ers, in­clud­ing Ar­gos, Cur­rys, Ama­zon, AO and John Lewis, for three months run­ning up to and two months fol­low­ing Black Fri­day.

Fewer than eight per cent were one-day only of­fers.

Fewer than one in 10 of the dis­counts were one-day only of­fers, just for Black Fri­day, and four in 10 prod­ucts were cheaper in the weeks fol­low­ing Black Fri­day.

Pete Moorey, head of cam­paigns for Which?, said: “Shop­pers might be sur­prised to learn that only half of Black Fri­day deals are ac­tu­ally cheap­est on Black Fri­day.

“If you’re think­ing about start­ing your Christ­mas shop­ping around Black Fri­day, do your re­search as some ‘deals’ may not be all they’re cracked up to be.”

Fur­ther­more, Which? said it dis­cov­ered ex­am­ples of where re­tail­ers AO and Cur­rys had ap­peared to in­flate the ‘ was’ price ‘ to make deals look bet­ter than they ac­tu­ally are’.

A Which? spokesman said: “When pro­mot­ing a dis­count like ‘ was £100, now £50’, the ‘was’ price should be the most re­cent price the item was sold at for 28 con­sec­u­tive days or more, and not a price that is more than six months old.”

The com­pany said it found ex­am­ples of where this had not been done.

In re­sponse to the claims, Which? said: “Cur­rys ex­plained that keep­ing prices low af­ter an event like Black Fri­day is good for shop­pers.

“Like­wise, AO said that some prod­ucts may re­main on pro­mo­tion be­yond Black Fri­day, adding that this gives cus­tomers ‘great deals be­yond just the one day a year’.”

Which? added: “Both re­tail­ers claimed that they had fol­lowed the reg­u­la­tions and guide­lines with re­gard to dis­play­ing dis­counts.”

BAR­GAIN HUNTERS: Which? found only 51 per cent of prod­ucts were ac­tu­ally cheaper on Black Fri­day

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