Estate agent introduces new social media tool
HAART estate agency in Hayes is set to transform the house selling process thanks to exclusive new social media software that can increase the number of people viewing a property for sale, helping the seller to achieve the best price in a quicker time.
haart has secured the UK rights to proven Scandinavian technology that cleverly puts property ads on social media in front of the people most likely to buy.
“This is not like normal advertising on social media,” explained haart branch partner Jas Sagoo.
“This technology intelligently understands far more about the people who are clicking on a social media advert, including their lifestyle ambitions, then serves the ad to other people with a similar profile.
“No other technology can tap into those buyers that aren’t yet registered with an estate agent or searching the property portals and understand their preferences.”
‘Flink’, which is Norwegian for ‘good’ and ‘clever’, enables up to 72 social media ads per property to run on the UK’s largest social media channel Facebook, as well as Twitter, Google Plus and Instagram.
“It’s where many people spend their time socialising these days,” added Jas.
“We’re still advertising in newspapers and on property portals such as Rightmove and OnTheMarket, but with over 23.5 million people in the UK on Facebook daily, we’re offering our sellers something that no other estate agent in the UK can offer – it’s unique.”
Paul Smith, chief executive of haart, added: “Many people who buy houses don’t even know they are looking until they fall in love with a property and this technology allows us to show different things to different audiences, depending on what’s likely to grab their attention; for example a lovely kitchen for keen cooks or a spacious garden for those with green fingers.
“We’re using a cartoon character called ‘Jess’ to promote our service and explain that Flink finds the buyers that other agents don’t – providing a quicker sale for a higher price.”
Scandinavian estate agents using their own version of the software reported increasing their target audience by 150%, leading to 28% more buyers, resulting in sales price increases of up to 6% and reducing the time to sell by 27%.
haart, which has a long-standing and award-winning reputation for providing innovative services, has also created a dashboard for sellers to keep track of the interest being generated via social media in their property.
For further information, please visit www.haart.co.uk/flink or call haart Hayes on 0208 573 0550.
Paul Smith, chief executive of haart, at the launch of the firm’s new social media software Flink. Above left is the Hayes office of haart, where Jas Sagoo is branch partner.