Lean and clean
Protein powder fans rejoice – there’s a whole new breed of super-healthy options in town!
Protein powders get a healthy make-over.
The protein supplements market is going through something of a transformation. Again. First, the big, macho pots of protein powder aimed at male bodybuilders were joined on the shelves by female-friendly equivalents, aimed at helping us get leaner and
more defined. Now, the brands behind the supplements are realising that people who care about their bodies don’t just want to down this stuff without caring what’s in it. We want our bodies to be healthy as well as to look good. So now, many protein powders and products are becoming more plant-based, less additive-laden and often organic. That makes sense to us.
‘People are increasingly looking for more raw and minimally processed proteins that are as close to their natural state as possible,’ says Darlene McCormick, co-founder of That Protein (thatprotein. com). ‘They’re also interested in proteinbased products that bring additional health benefits over and above muscle building.’
Back in 2010, tests by the US Consumer Reports organisation uncovered potentially harmful amounts of arsenic, cadmium, lead and mercury in three-out-of-15 protein drinks tested. Many old-style protein powders are also laced with flavourings, emulsifiers and sweeteners. Things had to change, and protein products have been gradually cleaning up their act since then.
The latest breed of protein supplements are a world apart from those old-style tubs. Less processed? Tick. Sugar- and additivefree? Tick. What’s more, many plant protein powders, such as rice and pea, are useful for those with intolerances to dairy (whey) or soya products. Some even contain superfoods, such as açai, or added vitamins and minerals, boosting the nutritional benefit. Here are some of the best ‘clean’ protein powders and supplements.