Lean and clean

Pro­tein pow­der fans re­joice – there’s a whole new breed of su­per-healthy op­tions in town!

Health & Fitness - - Contents -

Pro­tein pow­ders get a healthy make-over.

The pro­tein sup­ple­ments mar­ket is go­ing through some­thing of a trans­for­ma­tion. Again. First, the big, ma­cho pots of pro­tein pow­der aimed at male body­builders were joined on the shelves by fe­male-friendly equiv­a­lents, aimed at help­ing us get leaner and

more de­fined. Now, the brands be­hind the sup­ple­ments are re­al­is­ing that peo­ple who care about their bod­ies don’t just want to down this stuff with­out car­ing what’s in it. We want our bod­ies to be healthy as well as to look good. So now, many pro­tein pow­ders and prod­ucts are be­com­ing more plant-based, less ad­di­tive-laden and of­ten or­ganic. That makes sense to us.

‘Peo­ple are in­creas­ingly look­ing for more raw and min­i­mally pro­cessed pro­teins that are as close to their nat­u­ral state as pos­si­ble,’ says Dar­lene McCormick, co-founder of That Pro­tein (that­pro­tein. com). ‘They’re also in­ter­ested in pro­tein­based prod­ucts that bring ad­di­tional health ben­e­fits over and above mus­cle build­ing.’

Back in 2010, tests by the US Con­sumer Re­ports or­gan­i­sa­tion un­cov­ered po­ten­tially harm­ful amounts of arsenic, cad­mium, lead and mer­cury in three-out-of-15 pro­tein drinks tested. Many old-style pro­tein pow­ders are also laced with flavour­ings, emul­si­fiers and sweet­en­ers. Things had to change, and pro­tein prod­ucts have been grad­u­ally clean­ing up their act since then.

The lat­est breed of pro­tein sup­ple­ments are a world apart from those old-style tubs. Less pro­cessed? Tick. Sugar- and ad­di­tive­free? Tick. What’s more, many plant pro­tein pow­ders, such as rice and pea, are use­ful for those with in­tol­er­ances to dairy (whey) or soya prod­ucts. Some even con­tain su­per­foods, such as açai, or added vi­ta­mins and min­er­als, boost­ing the nu­tri­tional ben­e­fit. Here are some of the best ‘clean’ pro­tein pow­ders and sup­ple­ments.

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