Get ac­tive!

Look­ing for sum­mer work­out in­spi­ra­tion? With just a few clicks, the lat­est so­cial me­dia cam­paigns will help boost your train­ing this sum­mer

Health & Fitness - - Contents -

How so­cial me­dia cam­paigns can boost your train­ing.

If you’re among the one in four peo­ple who pay for a gym mem­ber­ship but hasn’t ex­er­cised for six months (go on, own up) or one of the 36 per cent who have re­cently can­celled their mem­ber­ship, it’s time to look beyond the gym for shape-up mo­ti­va­tion. And this sum­mer, you can find in­spi­ra­tion at your fin­ger­tips from a bounty of new so­cial me­dia fit­ness cam­paigns, guar­an­teed to get you mov­ing. Al­ready a great plat­form for ex­chang­ing work­out tips and mo­ti­va­tion, so­cial me­dia is now buzzing with more struc­tured fit­ness cam­paigns tailored to your goals, whether you want to dis­cover a new sport, up your run­ning mileage or get off the couch and ready for the beach.

‘The great thing about on­line cam­paigns is that they’re there to in­spire you when­ever you’re ready to be in­spired,’ says Chris Scott of Lon­don Sport, an or­gan­i­sa­tion aim­ing to get one mil­lion Lon­don­ers more ac­tive by 2020, partly us­ing so­cial me­dia cam­paigns. ‘They can be a way to fire you up to do more of what you’re al­ready do­ing but they can also be the trig­ger to get you mov­ing when you need a lit­tle nudge, per­haps while you’re crashed out on the sofa. Hav­ing a chance to be in­spired into ac­tiv­ity at those times is a great op­por­tu­nity to shift you out of that pas­sive men­tal­ity and into a process of get­ting ac­tive.’

So if you’re ready to be moved – and ready to move – here are the hottest, most in­spir­ing cam­paigns to check out right now. On your marks, get set, google…

1. #LDNMOVESME

WHAT: #LDNMovesMe is a three-month dig­i­tal ini­tia­tive de­signed to in­spire Lon­don­ers to cel­e­brate and share the ways they get ac­tive, whether it’s an early-morn­ing yoga class, a bike ride to the of­fice, an af­ter-work HIIT class or a week­end walk. It’s easy to join in and in­spire other city-dwellers to get mov­ing – just throw out a pic­ture of your work­out on so­cial me­dia and tag it with #LDNMovesMe. Then dis­cover new ideas by check­ing what oth­ers are up to. ‘What­ever ac­tiv­ity means to you, the #LDNMovesMe cam­paign is there to mo­ti­vate you to do more of what you love,’ ex­plains freerun­ning le­gend François ‘For­rest’ Ma­hop. The goal: ‘to build a com­mu­nity of Lon­don­ers who are health­ier, hap­pier, and more in­spired to par­tic­i­pate,’ ex­plains Peter Fitzboy­don, Chief Ex­ec­u­tive of Lon­don Sport.

NEED TO KNOW: Make it a good post – the best con­tent will be shared on the cam­paign’s mi­crosite: ldnmovesme.com where you can also find more work­out ideas.

2. #MAKE1KWET

WHAT: Run­ners – im­prove your stride by get­ting in the pool! This pro­gramme from Speedo aims to show you how swap­ping 5K on your feet for 1K in the water will help you be­come a fit­ter and stronger run­ner by reap­ing the ben­e­fits (im­proved en­durance, core and up­per-body strength) of a full-body work­out through swim­ming. De­signed by for­mer ITU triath­lete and duath­lete An­nie Em­mer­son, the MAKE 1K WET pro­gramme fea­tures 1K swim-train­ing plans, from be­gin­ner to ad­vanced, cater­ing for peo­ple who are run­ning any­thing from 5K to marathons. ‘Run­ners are mileage-driven, so it’s a great way to show­case that you can achieve as much through swim­ming as run­ning,’ says Em­mer­son. Down­load a three-month plan from the Make1KWet hub at speedo.com to your smart­phone. As you progress, share your re­sults, tag­ging your tweets #Make1KWet.

NEED TO KNOW: A re­cent in­ter­na­tional study of peo­ple who swim and run found that more than 85 per cent said swim­ming helps en­hance their run­ning per­for­mance.

3. #LET­SRUNIT

WHAT: Short on shape-up time? Get fit on your way to work with this cam­paign de­signed to in­spire you to switch your com­mute (by train, bus or car) with run­ning or walk­ing to work, help­ing you keep fit, save money and even get there faster. En­ter your start and fin­ish points and mode of trans­port of your com­mute on the

land­ing page (let­srunit.race­ful.ly/) which cal­cu­lates the dis­tance and time of the jour­ney then cre­ates a run/walk. Down­load the Race­fully iphone app be­fore­hand, and you can race against your com­mute. ‘It’s a fun and af­ford­able way to add fit­ness into your life, plus help­ing the en­vi­ron­ment and sav­ing money are big mo­ti­va­tors,’ says Race­fully co-founder David Nay­lor. Share your runs by us­ing #Let­sRunIt.

NEED TO KNOW: You could also win a light­weight com­muter’s back­pack by iamrun­box (iamrun­box.com) worth £134. To be in with a chance, share your run to Face­book or Twit­ter and tag it #Let­sRunIt.

4. #MADETOMOVE

WHAT: Spon­sored by Lu­cozade Sport, this drive to get to get 1 mil­lion peo­ple mov­ing more by 2020 kicked into ac­tion in Oc­to­ber 2016 with Made to Move Ses­sions, a se­ries of streamed work­out classes hosted by in­flu­en­tial sport and fit­ness am­bas­sadors in­clud­ing IBF Heavy­weight World Cham­pion boxer An­thony Joshua and PT and so­cial me­dia in­flu­encer Emily Skye, avail­able at lu­cozade­sport.com/madetomove. ‘This is a per­fect plat­form to give ev­ery­one the ac­cess and knowl­edge they need to be fit and heathy,’ says Skye.

NEED TO KNOW: Lu­cozade Sport has launched a Made to Move app as part of the cam­paign. Users can track their move­ment across a range of ac­tiv­i­ties and are re­warded with giveaways and prize draws. ‘Just 5,000 steps could make you a prize win­ner,’ says Claire Hig­gins, Se­nior Brand Man­ager at Lu­cozade Sport. So, move more, win more!

5. #THIS­GIRL­CAN

WHAT: Sport Eng­land’s fa­mous cam­paign to help over­come the fear of judge­ment that stops many women and girls from do­ing sport has evolved for 2017. Hav­ing en­cour­aged 2.8 mil­lion 14- to 40-year-old women to do some or more ac­tiv­ity, the ad­ver­tis­ing cam­paign fea­tures real women par­tic­i­pat­ing in their sports. You can look for ac­tiv­i­ties – from archery to Zumba – to try in your area (this­girl­can.co.uk/ac­tiv­i­ties) and get ad­vice on get­ting in­volved in sport at face­book.com/ThisGir­lCanUK/).

NEED TO KNOW: In­spire other women by mak­ing your own This Girl Can poster us­ing the app at app.this­girl­can.co. uk/#reg­is­ter and up­load­ing it to so­cial me­dia. This Girl Can Work­place Tour will be tak­ing yoga yurts to work­places in the west of Eng­land, while other ar­eas will have in­di­vid­ual hash­tags to help their com­mu­ni­ties boost par­tic­i­pa­tion.

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