Few things beat a cooling dip in the pool on a hot day, but not everyone knows how to swim. Shockingly, drowning is the third main cause of accidental death worldwide. According to Speedo experts, not enough people realise the dangers of water. That’s why it has launched Swim Generation, a global initiative that supports projects, such as Sri Lanka Women’s Swimming Project or RLSS Drowning Prevention Campaign UK, to help promote safe swimming. Speedo donates funds, kit, time and expertise not only to enable projects such as these to prosper, but also to help stop preventable water deaths. For more information, visit speedo.com/swimgeneration.