WHAT IS IT? An injection that infuses essential nutrients directly into your bloodstream, rather than taking them orally. It began in Beverly Hills, but is becoming popular in the UK, and there’s even a pop-up shop in London’s Shoreditch offering walk-ins.
HOW DOES IT WORK? Fans claim it can alleviate hangovers and give you an energy boost post-workout. Other reported benefits include combating fatigue and depression while helping you to recover faster by hydrating your body quickly. Clients can choose from straight vitamins, to anti-ageing and immunityboosting blends ,which can cost anything from £40 to £450.
WHO LOVES IT? Cara Delevingne, Simon Cowell, Kelly Osbourne, Cindy Crawford and Rihanna have all been spotted undergoing IV therapy.
RECREATE IT AT HOME: Take a B12 food supplement and aim to drink at least two litres of water a day – more when you’re exercising.
Ryan Phillippe is vitamin mad