Wel­come to our an­nual list of the UK’S wealth­i­est celebs aged 30 or un­der…

Heat (UK) - - Employee Of The Week -

Once upon a time, be­ing a young celeb was easy. You just war­bled some lyrics into a mic or filmed a TV scene or two, be­fore go­ing home to roll around in moun­tains of cash. For to­day’s gen­er­a­tion of stars, it’s dif­fer­ent: they need to build their per­sonal brands, too. That’s why Kylie Jen­ner has be­come a near-bil­lion­aire us­ing In­sta­gram to flog her make-up. It’s why Rita Ora earns more pro­mot­ing firms such as Adi­das than she does from mu­sic. And why Tay­lor Swift’s cats, Mered­ith and Olivia, have their own mer­chan­dise lines, their whiskery faces sell­ing ev­ery­thing from ear­rings to T-shirts. heat mag­a­zine has once again stuck its nose into the ac­counts, sales and deal­ings of ev­ery ma­jor Bri­tish celeb aged 30 and un­der, be­fore com­pil­ing a list of the rich­est mil­len­nial mil­lion­aire stars. From the singer who splashed £1k on a pair of Gucci socks to the pop icon who’s stink­ing rich, but doesn’t even pay for his own peri-peri chicken thanks to his Nando’s Black Card, it’s all re­vealed here…

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