the allure of wool
Nothing beats British wool for appearance, sustainability and performance in your home
It can be tempting to opt for quick fix or comes and low-budget performance, to appearance, solutions nothing sustainability but beats when the it allure of British wool. Unlike synthetic materials, wool is a natural, breathable fibre that regulates itself and adjusts to the room or person, keeping a comfortable temperature all year round. Wool is very easy to maintain as the fibre resists dirt and simply requires vacuuming.
Step to It
The floor is usually the hardest working surface in a home and the covering should be considered at the start of a design process. If you are looking for something warm and soft underfoot, British wool is the number one choice, due to its ability to retain its pile shape and height, preventing flattening, tracking and the ‘ tired’ look that comes with less robust fibres. It is also hypoallergenic, absorbing any contaminants found in the air indoors, and with stain and fire retardant qualities it is a safe and practical option for interior schemes.
Quality mattress and bed brands use British wool as it has a unique ability to offer a soft but supportive mattress, and importantly one that will recover from pressure over and over again. Sleep disturbance can be caused by subtle changes in temperature, but wool has the ability to breathe, adjusting with your body and maintaining your perfect sleep climate.
Stay in Shape
The statement pieces and soft furnishings in our homes, such as sofas and armchairs, curtains and blinds are often chosen for their style, colour and pattern. But the materials and fabrics that seating is made from must be able to withstand tough punishment and bounce back and retain their shape, while window dressings need to drape and be able to hold their form. British wool has a spring-like quality that restores itself instantly, reducing wear and allowing fabric to hang beautifully.