COM­FORT UN­DER­FOOT

The UK’S sheep pro­duce some of the most durable wool, prized for its warmth and longevity, mak­ing it the per­fect choice for car­pets

Homes & Gardens - - PROMOTIONAL FEATURE -

The tex­ture of wool un­der­foot, cou­pled with a warm colour or a wel­com­ing pat­tern, is a great start­ing point for a cos­set­ing de­sign scheme. Wool-rich car­pets are also eas­ily main­tained, re­sist­ing soil­ing, re­pelling sur­face spills and responding well to clean­ing. Thanks to wool’s in­su­lat­ing prop­er­ties it also re­duces noise and con­den­sa­tion, while im­prov­ing in­door air qual­ity, and it has the added bonus of be­ing sus­tain­able, eas­ily re­cy­clable and biodegrad­able.

What’s more, wool re­pro­duces colour beau­ti­fully, en­sur­ing the best clar­ity and def­i­ni­tion of de­sign. It can pro­vide a neu­tral back­drop to a scheme or take cen­tre stage with a pow­er­ful pop of colour or a bold geo­met­ric mo­tif. Con­sumers can find out more about wool and lo­cal re­tail­ers at

Soft neu­trals, in­spired by Green­ery, Pan­tone’s Colour of the Year 2017, were the start­ing point for our re­cent col­lab­o­ra­tion with Lit­tle Greene. Its paint colours per­fectly complement the six new colours of our Castle­mead Twist car­pet range.” EA­MONN PRESCOTT, MAR­KET­ING DIREC­TOR, ADAM CAR­PETS,

“Prints such as tar­tans and plaids, which have a warm, cosy feel, come to the fore dur­ing au­tumn months. They’re per­fect for cre­at­ing a wel­com­ing at­mos­phere in liv­ing and din­ing rooms. We’re also see­ing a re­turn to neu­trals, with their sense of el­e­gance and time­less­ness.” EMMA CAS­SIDY, SE­NIOR CRE­ATIVE DE­SIGNER, BRINTONS CAR­PETS, “Re­cently there has been a soften­ing of floor cov­er­ings, with rugs be­com­ing more tex­tured. Greys, such as char­coal, are still a pop­u­lar choice, while dark blue is emerg­ing as a go-to neu­tral.” Andy GUARD, HEAD of DE­SIGN, ROGER OATES, rogeroates.com.

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