CHRISTMAS WREATH WORKSHOP Make a wreath with The Flower Appreciation Society.
The creators of The Flower Appreciation Society tell us how a small seed of an idea and a shared passion for flowers have bloomed into a beautiful business
When Anna Day and Ellie Jauncey met pulling pints in a pub in Hackney, London, they never imagined that a few years later they’d be the owners of a flourishing floristry business with a beautifully illustrated book under their belts.
“I nished an illustration degree in 2005 and began my career as an illustrator,” says Anna, “but the solitary days spent drawing and looking for work took their toll so I decided to add a new string to my bow and enrolled on a year-long floristry course. I took the job in my local pub for extra money.”
With artful serendipity, Ellie’s journey to The Scolt Head pub was remarkably similar. “I did a textile degree and embarked on a career in the fashion and textile world, but, like Anna, I was yet to nd my dream job,” explains Ellie. “My mother is a orist so before moving to London I spent a
summer back home in Herefordshire helping her out with lots of weddings. When I moved to London I decided I wanted to give oristry a go and took a job in the pub to make ends meet.”
Flowery chats ensued, and Anna and Ellie started creating weekly ower arrangements for the pub. “We saved the money we earned from making those weekly owers so that we could buy a camera.
Then we started taking photos of our creations and building a portfolio,” says Anna.
Word slowly spread and wedding arrangements came their way.
“We didn’t have a studio so we had to be resourceful. We often ended up working from the kitchen table in one our houses. For bigger jobs our boss (and great friend) at the pub, Rosie, let us use the pub’s function room and carpark to create our arrangements!”
Today, nearly 10 years later,
The Flower Appreciation Society has a light and airy studio in De Beauvoir, Hackney, where they now host workshops, as well as creating their unique arrangements for clients including Liberty, Molton Brown and Harvey Nichols. “We spend our days making couples happy and working with brilliant brands,” says Anna. “It’s been quite a journey – and we love what we do.”
Anna and Ellie have also begun growing their own. “To really understand owers we knew we had to grow them,” explains Ellie. “And now we do! We transformed a disused backyard in Hackney into an urban oasis. In spring and summer when the sun shines and bees buzz around the cosmos, dahlias, snap dragons and poppies, there’s no place we’d rather be. Our admiration for owers deepened while we nurtured them from seed to maturity. It’s honed our eye for detail too. We love bendy stems, frilly petals and trailing vines; untamed touches that add character and intrigue to our arrangements.”
Anna and Ellie have created a beautiful winter wreath for you to make for your home. Turn the page for our simple step-by-step instructions.
“Trailing vines and untamed touches add character”
See more of Anna and Ellie’s ideas and arrangements, follow their planting and growing journey (with plenty of tips and advice along the way) and learn how to care for your cut flowers on their blog at
The Flower Appreciation Society: An A to Z of All
Things by Anna Day and Ellie Jauncey is packed with howto guides and professional tips and tricks.