CHRIST­MAS WREATH WORK­SHOP Make a wreath with The Flower Ap­pre­ci­a­tion So­ci­ety.

The cre­ators of The Flower Ap­pre­ci­a­tion So­ci­ety tell us how a small seed of an idea and a shared pas­sion for flow­ers have bloomed into a beau­ti­ful busi­ness

In the Moment - - Contents - Pho­tog­ra­phy: Lizzie Mayson

When Anna Day and Ellie Jauncey met pulling pints in a pub in Hack­ney, London, they never imag­ined that a few years later they’d be the own­ers of a flour­ish­ing floristry busi­ness with a beau­ti­fully il­lus­trated book un­der their belts.

“I nished an il­lus­tra­tion de­gree in 2005 and be­gan my ca­reer as an il­lus­tra­tor,” says Anna, “but the soli­tary days spent draw­ing and look­ing for work took their toll so I de­cided to add a new string to my bow and en­rolled on a year-long floristry course. I took the job in my lo­cal pub for ex­tra money.”

With art­ful serendip­ity, Ellie’s jour­ney to The Scolt Head pub was re­mark­ably sim­i­lar. “I did a tex­tile de­gree and em­barked on a ca­reer in the fash­ion and tex­tile world, but, like Anna, I was yet to nd my dream job,” ex­plains Ellie. “My mother is a orist so be­fore mov­ing to London I spent a

sum­mer back home in Herefordshire help­ing her out with lots of wed­dings. When I moved to London I de­cided I wanted to give oristry a go and took a job in the pub to make ends meet.”

Flowery chats en­sued, and Anna and Ellie started cre­at­ing weekly ower ar­range­ments for the pub. “We saved the money we earned from mak­ing those weekly ow­ers so that we could buy a cam­era.

Then we started tak­ing photos of our cre­ations and build­ing a port­fo­lio,” says Anna.

Word slowly spread and wed­ding ar­range­ments came their way.

“We didn’t have a stu­dio so we had to be re­source­ful. We of­ten ended up work­ing from the kitchen ta­ble in one our houses. For big­ger jobs our boss (and great friend) at the pub, Rosie, let us use the pub’s func­tion room and carpark to cre­ate our ar­range­ments!”

Today, nearly 10 years later,

The Flower Ap­pre­ci­a­tion So­ci­ety has a light and airy stu­dio in De Beau­voir, Hack­ney, where they now host work­shops, as well as cre­at­ing their unique ar­range­ments for clients in­clud­ing Lib­erty, Molton Brown and Har­vey Ni­chols. “We spend our days mak­ing cou­ples happy and work­ing with brilliant brands,” says Anna. “It’s been quite a jour­ney – and we love what we do.”

Anna and Ellie have also be­gun grow­ing their own. “To re­ally un­der­stand ow­ers we knew we had to grow them,” ex­plains Ellie. “And now we do! We trans­formed a dis­used back­yard in Hack­ney into an ur­ban oa­sis. In spring and sum­mer when the sun shines and bees buzz around the cos­mos, dahlias, snap dragons and pop­pies, there’s no place we’d rather be. Our ad­mi­ra­tion for ow­ers deep­ened while we nur­tured them from seed to ma­tu­rity. It’s honed our eye for de­tail too. We love bendy stems, frilly petals and trail­ing vines; un­tamed touches that add char­ac­ter and in­trigue to our ar­range­ments.”

Anna and Ellie have cre­ated a beau­ti­ful win­ter wreath for you to make for your home. Turn the page for our sim­ple step-by-step in­struc­tions.

“Trail­ing vines and un­tamed touches add char­ac­ter”

See more of Anna and Ellie’s ideas and ar­range­ments, fol­low their plant­ing and grow­ing jour­ney (with plenty of tips and ad­vice along the way) and learn how to care for your cut flow­ers on their blog at

www.the­flow­er­ap­pre­ci­a­tionso­ci­ety.co.uk

The Flower Ap­pre­ci­a­tion So­ci­ety: An A to Z of All

Things by Anna Day and Ellie Jauncey is packed with howto guides and pro­fes­sional tips and tricks.

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