Re­turn of the iPod

Why Ap­ple Mu­sic could launch the iPod’s come­back

iPad&iPhone user - - IPAD & IPHONE USER -

The iPod was Ap­ple’s orig­i­nal rock star. Back be­fore the iPhone be­came a global sen­sa­tion and the iPad led the post-PC revo­lu­tion, the iPod was the de­vice gen­er­at­ing record-break­ing sales. Ap­ple’s an­nual mu­sic event – where the latest in iPod tech­nol­ogy was un­veiled to much fanfare – cre­ated enough buzz to sus­tain sales for the next 12 months, and its pop­u­lar­ity was such that it cre­ated a so­called halo ef­fect that spurred sales of Ap­ple’s other prod­ucts, namely iMacs and iBooks.

Even when its would-be as­sas­sin was an­nounced at Mac­world San Fran­cisco, Steve Jobs stressed

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