Return of the iPod
Why Apple Music could launch the iPod’s comeback
The iPod was Apple’s original rock star. Back before the iPhone became a global sensation and the iPad led the post-PC revolution, the iPod was the device generating record-breaking sales. Apple’s annual music event – where the latest in iPod technology was unveiled to much fanfare – created enough buzz to sustain sales for the next 12 months, and its popularity was such that it created a socalled halo effect that spurred sales of Apple’s other products, namely iMacs and iBooks.
Even when its would-be assassin was announced at Macworld San Francisco, Steve Jobs stressed