Ap­ple won’t make iPad/Mac hy­brid

Tim Cook rules out con­verged iPad and Mac

iPad&iPhone user - - NEWS -

Ap­ple CEO Tim Cook caused a mi­nor ker­fuf­fle re­cently while pro­mot­ing the iPad Pro in an in­ter­view when he asked, “Why would you buy a PC any­more? No really, why would you buy one?”

The ques­tion baf­fled Mac users, and seemed to sug­gest that Ap­ple might one day phase out the Mac – or com­bine it with the iPad to make a hy­brid de­vice sim­i­lar to Mi­crosoft’s new Sur­face Book. Cook clar­i­fied the mean­ing be­hind his ques­tion in

an in­ter­view with the Ir­ish In­de­pen­dent, telling the news­pa­per that Macs and PCs are not the same. Dig on PCs aside, Cook said he un­der­stands that some peo­ple need desk­tops and note­books, while for oth­ers, a pow­er­ful tablet like the iPad Pro will suf­fice.

“We feel strongly that cus­tomers are not really look­ing for a con­verged Mac and iPad,” Cook said. “Be­cause what that would wind up do­ing, or what we’re wor­ried would hap­pen, is that nei­ther ex­pe­ri­ence would be as good as the cus­tomer wants. So we want to make the best tablet in the world and the best Mac in the world. And putting those two to­gether would not achieve ei­ther. You’d be­gin to com­pro­mise in dif­fer­ent ways.”

The dif­fer­ences be­tween Mac and iPad chips are dwin­dling, as Ap­ple’s A-se­ries line gets more and more pow­er­ful. But that doesn’t mean an iPad will even­tu­ally re­place a Mac, even if Cook now uses a Pro as his ev­ery­day work ma­chine.

“What we’ve tried to do is to recog­nise that peo­ple use both iOS and Mac de­vices,” Cook told the In­de­pen­dent. “So we’ve taken cer­tain fea­tures and made them more seam­less across the de­vices. So with things like Hand­off we just made it really sim­ple to work on one of our prod­ucts and pick it up and work on the next prod­uct.”

Why this mat­ters:

Ap­ple’s core busi­ness is hard­ware, and Macs re­main a key piece of this. Mac sales were up 3 per­cent year-over-year in 2015 as the rest of the PC mar­ket con­tin­ues to de­cline. While Ap­ple wants to boost iPad sales by launch­ing the Pro as an al­ter­na­tive to smaller note­books, Cook made it clear the Mac isn’t go­ing any­where.

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